Representing the Professional Athlete
This course provides students with the skills to effectively manage the career of a professional athlete, from the four stages of their career to the rapidly changing sports world. Expert guests and Professor Carfagna will analyze best practices to ensure successful management of the athlete's public image and career. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
11th Mar, 2015
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
Learners can learn from this course how to guide an athlete through the difficult decisions that can make or lose them millions of dollars. They can gain an understanding of the landscape of amateur and professional sports, and how to avoid the pitfalls and traps that have been encountered in the past. They can also learn best practices in the management of superstar athletes, and how to manage the career of any professional athlete who might seek their guidance. Additionally, they can stay up to date with the rapidly changing sports world, and gain insight into the strategies used by experts in the field.
[Applications]
Upon completion of this course, students will be able to apply the knowledge they have gained to represent professional athletes in a variety of ways. They will be able to advise athletes on the best strategies for their career, from the amateur to the professional level. They will also be able to provide guidance on the legal and financial aspects of the athlete's career, as well as on the public image and marketing of the athlete. Additionally, students will be able to use their knowledge to help athletes navigate the ever-changing landscape of the sports world.
[Career Paths]
1. Sports Agent: Sports agents are responsible for negotiating contracts and endorsements for athletes. They must have a thorough understanding of the sports industry, the rules and regulations of the sport, and the athlete's individual needs. As the sports industry continues to grow, the demand for sports agents is expected to increase.
2. Sports Marketing Manager: Sports marketing managers are responsible for developing and executing marketing strategies for sports teams, leagues, and organizations. They must have a strong understanding of the sports industry, the target audience, and the latest marketing trends. As the sports industry continues to expand, the demand for sports marketing managers is expected to grow.
3. Sports Psychologist: Sports psychologists are responsible for helping athletes improve their performance by understanding their mental and emotional needs. They must have a strong understanding of the psychology of sports, the athlete's individual needs, and the latest research in the field. As the sports industry continues to evolve, the demand for sports psychologists is expected to increase.
4. Sports Media Relations Manager: Sports media relations managers are responsible for managing the public image of athletes and sports teams. They must have a strong understanding of the sports industry, the media landscape, and the latest trends in public relations. As the sports industry continues to grow, the demand for sports media relations managers is expected to increase.
[Education Paths]
1. Bachelor of Science in Sports Management: A Bachelor of Science in Sports Management is a great degree path for those interested in learning the business side of sports. This degree program will provide students with the knowledge and skills necessary to manage the business side of sports, such as marketing, finance, and legal issues. Additionally, students will learn about the various aspects of sports, such as the history, rules, and regulations. This degree path is becoming increasingly popular as the sports industry continues to grow and evolve.
2. Master of Science in Sports Administration: A Master of Science in Sports Administration is a great degree path for those looking to take their sports management career to the next level. This degree program will provide students with the knowledge and skills necessary to manage the business side of sports, such as marketing, finance, and legal issues. Additionally, students will learn about the various aspects of sports, such as the history, rules, and regulations. This degree path is becoming increasingly popular as the sports industry continues to grow and evolve.
3. Doctor of Philosophy in Sports Management: A Doctor of Philosophy in Sports Management is a great degree path for those looking to become experts in the field of sports management. This degree program will provide students with the knowledge and skills necessary to manage the business side of sports, such as marketing, finance, and legal issues. Additionally, students will learn about the various aspects of sports, such as the history, rules, and regulations. This degree path is becoming increasingly popular as the sports industry continues to grow and evolve.
4. Master of Business Administration in Sports Management: A Master of Business Administration in Sports Management is a great degree path for those looking to gain a comprehensive understanding of the business side of sports. This degree program will provide students with the knowledge and skills necessary to manage the business side of sports, such as marketing, finance, and legal issues. Additionally, students will learn about the various aspects of sports, such as the history, rules, and regulations. This degree path is becoming increasingly popular as the sports industry continues to grow and evolve.
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