Small business online marketing

Course Overview

Small business online marketing can help learners understand the four cornerstones of online marketing: website, Google Places, Facebook page, and YouTube channel. Learners can learn how to create and optimize a website to attract more customers, how to use Google Places to increase visibility, how to create and manage a Facebook page to engage with customers, and how to create and promote videos on YouTube to reach a wider audience. Additionally, learners can learn how to use other digital marketing tools such as SEO, email marketing, and content marketing to further increase their online presence and reach more customers. Finally, learners can learn how to measure and analyze the success of their online marketing efforts to ensure they are getting the most out of their efforts.

[Applications]
After completing this course, small business owners can apply the knowledge they have gained to create an effective online marketing strategy for their business. They can use the four cornerstones of online marketing to create a website, optimize their Google Places listing, create a Facebook page, and create a YouTube channel. Additionally, they can use the strategies learned in the course to create content, engage with customers, and measure the success of their online marketing efforts.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They are also responsible for creating and managing online content, such as websites, blogs, and social media accounts. As the demand for digital marketing continues to grow, digital marketing managers are in high demand and the role is expected to continue to grow in the coming years.

2. Social Media Manager: Social media managers are responsible for managing a company's social media accounts, such as Facebook, Twitter, and Instagram. They are responsible for creating content, engaging with followers, and monitoring the performance of the accounts. As social media continues to be an important part of marketing, the demand for social media managers is expected to continue to grow.

3. SEO Specialist: SEO specialists are responsible for optimizing a website for search engine rankings. They are responsible for researching keywords, optimizing content, and monitoring the performance of the website. As search engine optimization becomes more important for businesses, the demand for SEO specialists is expected to continue to grow.

4. Content Writer: Content writers are responsible for creating content for websites, blogs, and social media accounts. They are responsible for researching topics, creating content, and optimizing content for search engine rankings. As businesses continue to focus on content marketing, the demand for content writers is expected to continue to grow.