Social Impact in Business: How to Build a Brand that Matters
Learn how to build a brand with purpose and positive social impact. Join this course to discover the power of ethical business and explore social responsibility in business today. Get introduced to the B Corp Directory and the Good-Loop community. ▼
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Course Feature
Cost:
Free
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course provides an overview of how to build a brand with purpose and positive social impact. Participants will explore the power of ethical business, learn about social responsibility in business today, and discover five digital tools to help deliver their brand purpose. The course is led by experts from Good-Loop, a purpose-powered advertising platform that specialises in bringing brands, people, and good causes together. It is designed for brand owners and marketeers from global corporations, agencies, and SMEs, as well as individual business owners.
[Applications]
Upon completion of this course, participants will have the knowledge and tools to build a brand with purpose and positive social impact. They will be able to use the B Corp Directory to find the right tech tools to deliver their brand purpose at scale. They will also have the confidence to create meaningful connections between their business or brand and its consumers.
[Career Paths]
Recommended Career Path: Ethical Brand Building Consultant
An Ethical Brand Building Consultant is a professional who helps businesses and brands create a purpose-driven identity and build a strong connection with their consumers. This role requires a deep understanding of the principles of ethical brand building, as well as the ability to develop and implement strategies that will help businesses achieve their goals. The Ethical Brand Building Consultant must be able to identify and analyze the needs of the business, develop a plan of action, and provide guidance and support throughout the process. The development trend for this role is to focus on creating a more sustainable and socially responsible brand, as well as to use technology to reach a wider audience.
[Education Paths]
Recommended Educational Path:
For learners interested in pursuing a degree in social impact in business, a Bachelor's degree in Business Administration with a concentration in Social Impact is recommended. This degree program will provide students with the knowledge and skills needed to understand the complexities of social impact in business, including the ethical, legal, and financial implications of social responsibility. Students will learn how to develop and implement strategies to create positive social change, as well as how to measure and evaluate the impact of their efforts. Additionally, students will gain an understanding of the current trends in social impact in business, and how to use technology to create and sustain social impact initiatives. This degree program will also provide students with the opportunity to gain hands-on experience through internships and other experiential learning opportunities. The development trend of this degree program is to focus on the use of technology to create and sustain social impact initiatives, as well as to provide students with the opportunity to gain hands-on experience through internships and other experiential learning opportunities.
Course Provider
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