Social Media Analytics: Using Data to Understand Public Conversations
Discover how to use powerful digital tools to analyse conversations on Twitter. Learn to use TAGS, Tableau and Gephi to access, analyse and visualise social media data. Explore the implications of accessing social media data and discuss the benefits of using digital tools to analyse it. No coding skills required. ▼
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Course Feature
Cost:
Free
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
11th Nov, 2019
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course provides an overview of social media analytics, teaching learners how to use powerful digital tools to analyse conversations on Twitter. Learners will gain an understanding of tweets and the cultural politics of Twitter, as well as how to use TAGS, Tableau and Gephi to analyse data, identify trends and patterns, and explore how social media have been used in times of crisis and during political campaigns. Learners will also learn the pros and cons of analysing social media data in real time. No prior experience or knowledge is required to join in, and everything needed to succeed in the course is provided or can be downloaded for free.
[Applications]
Upon completion of this course, learners can apply their knowledge and skills to analyse conversations on Twitter, identify trends and patterns, and explore how social media have been used in times of crisis and during political campaigns. Learners can also use the digital tools they have learned to access, analyse and visualise their own social media data.
[Career Paths]
One job position path that learners can pursue after taking this course is a Social Media Analytics Specialist. This role involves using data to understand public conversations on social media platforms such as Twitter, Facebook, and Instagram. The specialist will use digital tools such as TAGS, Tableau, and Gephi to analyse data, identify trends and patterns, and explore how social media have been used in times of crisis and during political campaigns. They will also be responsible for visualizing data networks and discussing the benefits of using digital tools to analyse social media data.
The development trend for this role is that it is becoming increasingly important for businesses to understand how their customers interact with their brand on social media. As such, the demand for Social Media Analytics Specialists is expected to grow in the coming years. Companies are also increasingly looking for specialists who have a deep understanding of the cultural politics of social media and can use data to inform their marketing strategies.
[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Social Media Analytics. This degree program will provide students with the knowledge and skills to analyze and interpret data from social media platforms, such as Twitter, Facebook, and Instagram. Students will learn how to use digital tools to collect, analyze, and visualize data from social media platforms, as well as how to interpret the data to gain insights into public conversations. Students will also learn how to use data to inform decisions and strategies in marketing, public relations, and other areas. Additionally, students will gain an understanding of the ethical implications of collecting and using social media data. This degree program will also provide students with the opportunity to develop their own research projects, which will allow them to apply their knowledge and skills to real-world scenarios.
The development trend of this degree program is to focus on the use of artificial intelligence and machine learning to analyze and interpret social media data. This will allow students to gain a deeper understanding of the data and to develop more sophisticated strategies for using it. Additionally, the degree program will focus on the ethical implications of collecting and using social media data, as well as the legal implications of using data from social media platforms.
Course Provider
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