Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
will benefit from this course. Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Get the tools and templates to put together a well thought out and evidence based social media strategy. ▼
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Course Feature
Cost:
Free
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 04th, 2023]
This course provides an overview of the essential elements of social media marketing strategy. Participants will learn how to develop a comprehensive social media marketing strategy, conduct an audit and set objectives. Through a combination of lectures, activities and discussions, participants will gain access to tools and templates that will empower them to put together a well thought out and evidence based social media strategy. Participants will also learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to their advantage. Additionally, participants will explore strategies to hone their audience and get the most out of their paid marketing spend.
[Application]
After completing this course, participants will be able to apply the knowledge and skills they have acquired to create a comprehensive social media marketing strategy, conduct an audit and set objectives. They will be able to use the tools and templates provided to create a well thought out and evidence based social media strategy. They will also be able to use the techniques they have learned to harness the free elements of social media, craft perfect profiles and use the algorithms to their advantage. Finally, they will be able to use the strategies they have learned to hone their audience and get the most out of their paid marketing spend.
[Career Path]
Job Position Path: Social Media Marketing Strategist
A Social Media Marketing Strategist is responsible for developing and executing a comprehensive social media marketing strategy for an organization. This includes creating and managing content, developing campaigns, and analyzing data to measure the success of the strategy. The Social Media Marketing Strategist must have a deep understanding of the organization’s target audience and be able to create content that resonates with them. They must also be able to identify trends in the industry and use them to their advantage. The Social Media Marketing Strategist must be able to work with other departments to ensure that the strategy is aligned with the organization’s overall goals.
The development trend of Social Media Marketing Strategist is to become more specialized and knowledgeable in the field. As the industry continues to evolve, Social Media Marketing Strategists must stay up to date on the latest trends and technologies. They must also be able to develop strategies that are tailored to the organization’s specific needs and goals. Additionally, Social Media Marketing Strategists must be able to work with other departments to ensure that the strategy is aligned with the organization’s overall goals.
[Education Path]
For learners interested in developing a comprehensive social media marketing strategy, the recommended educational path is to pursue a Bachelor's degree in Digital Marketing or a related field. This degree will provide learners with the knowledge and skills necessary to understand the fundamentals of digital marketing, including social media marketing, search engine optimization, content marketing, and more. Additionally, learners will gain an understanding of the latest trends and developments in the digital marketing industry, as well as the tools and techniques used to create successful campaigns. With this degree, learners will be able to develop and implement effective digital marketing strategies that will help their organization reach its goals.
The development trend for digital marketing is rapidly changing, with new technologies and strategies being developed every day. As such, it is important for learners to stay up-to-date on the latest trends and developments in the industry. Additionally, learners should be prepared to continually update their skills and knowledge in order to remain competitive in the digital marketing field.
Course Provider
Provider Futurelearn's Stats at AZClass
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