Storytelling in Branding and Content Marketing
Unlock the art of captivating storytelling with "Storytelling in Branding and Content Marketing." This IE University course empowers professionals to craft unforgettable content through quality storytelling. Dive into the nuances of Branded Content, creating compelling storylines rooted in brand values. Explore the world of quality journalism, forging lasting connections with your target audience amidst content abundance. Master the art of Brand Entertainment, perfecting your call to action and captivating your audience. Elevate your content creation skills and leave a lasting impact on your audience with this transformative course. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
10th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
IE University's Storytelling in Branding and Content Marketing course provides professionals with the opportunity to learn how to create memorable content through quality storytelling. Students will gain an understanding of the term Branded Content and its differences with traditional advertising, and will be able to create an effective storyline based on strong brand values and messages. The course will also explore the production of quality journalism and how to create long-lasting connections with a given target audience. Finally, students will gain an insight into the term of Brand Entertainment, and how to produce a good call to action and retain the audience's attention.
[Applications]
After completing this course, students will be able to apply their knowledge of storytelling in branding and content marketing to create effective and memorable content. They will be able to develop a strong storyline based on brand values and messages, as well as create a call to action that will engage their target audience. Additionally, they will be able to produce quality journalism and understand how to retain the audience's attention.
[Career Paths]
The career path recommended to learners of this course is that of a Brand Storyteller. A Brand Storyteller is responsible for creating and managing the narrative of a brand, crafting stories that will engage and captivate the target audience. They must be able to identify the core values of a brand and use them to create compelling stories that will resonate with the target audience. They must also be able to create content that is both informative and entertaining, and that will drive the desired action from the audience.
The development trend for Brand Storytellers is that they must be able to create content that is both engaging and effective. As the digital landscape continues to evolve, brands must be able to create content that stands out from the competition and that will capture the attention of their target audience. Brand Storytellers must also be able to create content that is optimized for different platforms, such as social media, websites, and mobile devices. Additionally, they must be able to measure the effectiveness of their content and adjust their strategies accordingly.
[Education Paths]
The recommended educational path for learners is to pursue a degree in Branding and Content Marketing. This degree typically includes courses in marketing, advertising, public relations, digital media, and communication. Students will learn how to create effective campaigns, develop strategies for content marketing, and create compelling stories that engage audiences. They will also learn how to use digital media to reach target audiences, measure the success of campaigns, and analyze data to inform future decisions.
The development trend for this degree is to focus on the use of digital media and analytics to create more effective campaigns. Students will learn how to use data to inform their decisions and create more targeted campaigns. They will also learn how to use social media to reach target audiences and measure the success of campaigns. Additionally, they will learn how to use storytelling techniques to create memorable content that resonates with audiences.
Pros & Cons
Entertaining and relatable teaching style.
Provides actionable ideas for generating branded content.
Easy to understand and follow along.
Offers a historical perspective on journalism.
Provides a general understanding of content marketing.
Lack of practical information on creating content.
Course material is repetitive and filler.
Poorly organized tasks and assignments.
Insufficient focus on marketing aspects of content.
Language barrier for non-native English speakers.
Course Provider
Provider Coursera's Stats at AZClass
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