Strategic Social Media Marketing
This course explores how businesses can use social media to create and implement effective marketing strategies. It examines the impact of social media on consumer behaviour and how firms can use this to their advantage. Students will learn how to develop and execute successful social media campaigns to reach their target audience. ▼
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Course Feature
Cost:
Free
Provider:
Edx
Certificate:
No Information
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 05th, 2023]
This course, Strategic Social Media Marketing, provides learners with an understanding of how to capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. Learners will gain knowledge on how to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, how to identify influencers, deliver content to a targeted audience, and measure the success of their efforts. Additionally, learners will gain an understanding of how social media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts. This course is part of the Digital Product Management MicroMasters program and is essential for product managers who will be operating in a digital environment.
[Applications]
Upon completion of this course, learners will be able to apply their knowledge of strategic social media marketing to their own organizations. They will be able to create engaging content for social media platforms, identify influencers, deliver content to a targeted audience, and measure the success of their efforts. Additionally, learners will be able to use social media conversations to inform their decision-making and leverage social media to promote their products, services, and brand.
[Career Paths]
1. Social Media Strategist: A Social Media Strategist is responsible for developing and executing a comprehensive social media strategy for an organization. They are responsible for creating content, managing campaigns, and analyzing data to measure the success of their efforts. As the use of social media continues to grow, the demand for Social Media Strategists is expected to increase.
2. Social Media Manager: A Social Media Manager is responsible for managing the day-to-day operations of an organization’s social media accounts. They are responsible for creating content, engaging with followers, and responding to customer inquiries. As the use of social media continues to grow, the demand for Social Media Managers is expected to increase.
3. Social Media Analyst: A Social Media Analyst is responsible for analyzing data from social media platforms to gain insights into customer behavior and trends. They are responsible for identifying opportunities for growth and developing strategies to capitalize on those opportunities. As the use of social media continues to grow, the demand for Social Media Analysts is expected to increase.
4. Social Media Influencer: A Social Media Influencer is an individual who has a large following on social media and is able to influence the opinions and behaviors of their followers. They are often hired by organizations to promote their products and services. As the use of social media continues to grow, the demand for Social Media Influencers is expected to increase.
[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing provides students with the skills and knowledge to develop and implement effective digital marketing strategies. This degree focuses on topics such as digital analytics, search engine optimization, content marketing, and social media marketing. Students will learn how to use data to inform their decisions and how to create and manage campaigns across multiple digital platforms. This degree is becoming increasingly popular as digital marketing continues to grow in importance for businesses.
2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing provides students with the skills and knowledge to develop and implement effective social media marketing strategies. This degree focuses on topics such as social media analytics, content creation, influencer marketing, and social media advertising. Students will learn how to use data to inform their decisions and how to create and manage campaigns across multiple social media platforms. This degree is becoming increasingly popular as social media continues to grow in importance for businesses.
3. MBA in Digital Marketing: An MBA in Digital Marketing provides students with the skills and knowledge to develop and implement effective digital marketing strategies. This degree focuses on topics such as digital analytics, search engine optimization, content marketing, and social media marketing. Students will learn how to use data to inform their decisions and how to create and manage campaigns across multiple digital platforms. This degree is becoming increasingly popular as digital marketing continues to grow in importance for businesses.
4. Master's Degree in Digital Product Management: A Master's Degree in Digital Product Management provides students with the skills and knowledge to develop and manage digital products. This degree focuses on topics such as product design, user experience, product strategy, and digital marketing. Students will learn how to use data to inform their decisions and how to create and manage digital products across multiple platforms. This degree is becoming increasingly popular as digital products continue to grow in importance for businesses.
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Quiz
Submitted Sucessfully
1. What is the main focus of this course?
2. What is the primary benefit of this course for product managers?
3. What is NOT a focus of this course?
4. What is the main purpose of this course?
Correct Answer: To understand how to use social media to inform decision-making and promote products, services and the brand.
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