The Most Complete Introduction to Google Tag Manager (GTM) for 2022
This course provides a comprehensive introduction to Google Tag Manager. You'll learn how to create and manage tags, track website data, and improve your marketing efforts. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 29th, 2023]
What skills and knowledge will you acquire during this course?
By taking The Most Complete Introduction to Google Tag Manager (GTM) for 2022, participants will acquire a comprehensive understanding of Google Tag Manager (GTM) and its related concepts, tools, and tags. They will be able to set up the 3 most popular tracking tools (Google Analytics, Google Ads, and Facebook pixel) without any special technical knowledge or the need of their IT department. Additionally, they will have the knowledge to troubleshoot any problems that might arise. Participants will also gain an understanding of best practices and naming conventions, as well as how to set up GTM on the 4 most popular sites and e-commerce builders. Finally, they will be able to explore other related topics such as Google Analytics, Google Ads, and Facebook pixel, as well as browser plugins that can help them debug and troubleshoot problems.
How does this course contribute to professional growth?
The Most Complete Introduction to Google Tag Manager (GTM) for 2022 provides a comprehensive introduction to the platform and its tools, as well as best practices and naming conventions. By taking this course, participants will gain a deep understanding of Google Tag Manager (GTM) and a basic starting point for all their future tag integrations. They will be able to set up the 3 most popular tracking tools (Google Analytics, Google Ads, and Facebook pixel) without any special technical knowledge or the need of their IT department. Additionally, they will have the knowledge to troubleshoot any problems that might arise. This course can contribute to professional growth by providing participants with the skills and knowledge to pursue job positions such as Google Tag Manager (GTM) Specialist, Digital Marketing Analyst, and Conversion Rate Optimization (CRO) Specialist. Furthermore, participants can further their knowledge by exploring other related topics such as Google Analytics, Google Ads, and Facebook pixel, as well as eCommerce platforms such as WordPress, Shopify, and Squarespace.
Is this course suitable for preparing further education?
The Most Complete Introduction to Google Tag Manager (GTM) for 2022 provides a comprehensive introduction to Google Tag Manager (GTM) for 2022. It covers the basic concepts, tools, and tags, as well as how to set it up on the 4 most popular sites and e-commerce builders. It also provides best practices and naming conventions, and teaches users to troubleshoot any problems that might arise. Finally, it covers the setup of the 3 most popular tracking tools (Google Analytics, Google Ads, and Facebook pixel). This course provides learners with a deep understanding of Google Tag Manager (GTM) and a basic starting point for all their future tag integrations. Learners can further their knowledge by exploring other related topics such as Google Analytics, Google Ads, and Facebook pixel. They can also learn more about eCommerce platforms such as WordPress, Shopify, and Squarespace, as well as browser plugins that can help them debug and troubleshoot problems. Finally, they can learn more about creating and publishing containers, and how to copy and paste tags to different containers and accounts. Learners may also consider taking a more advanced GTM class to further their understanding.
Pros & Cons
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