The Most In-Depth Google Tag Manager (GTM) Course for 2022 faq

star-rating
4.5
instructor Instructor: Ziga Berce instructor-icon
duration Duration: 5.00 duration-icon

This course offers an in-depth look at Google Tag Manager. You'll learn how to create and manage tags, track website data, and use Google Tag Manager to improve your marketing efforts.

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Paid

providerProvider:

Udemy

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

On-Demand

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 29th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)

With 21 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much more


What you'll learn:

Install a wide array of marketing tools without the need for a developer
Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
Track conversions, auto events, file downloads, link clicks, button clicks…
Import and export tags from one Google Tag Manager account to another
Troubleshoot the problems that might arise
How to simply exclude traffic from analytic reports for specific devices and people
Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
Reading and Writing First-party Cookies
Learn about Lookup Tables, Scroll Triggers, Time Triggers and more...

In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.
We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.
By the end of this course, you will have a deep understanding of Google Tag Manager
(GTM) and you’ll be able to come up with your own tag ideas and implement them confidently.
Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.
With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.
In short Google Tag Manager (GTM) is a free platform from Google (
duh :)
) that allows you to install different types of marketing tools/scripts like Google Analytics, Facebook pixel, Mailchimp forms,... to your website.
You'll learn how to do all this without any special technical knowledge.
WHATPEOPLESAY
⭐⭐⭐⭐⭐
"Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end I had a really good understanding of the platform."

Gabriel Dena
⭐⭐⭐⭐⭐
"Well, I'm a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I'm waiting for the next courses from you."

Mariusz Maćkowiak
⭐⭐⭐⭐⭐
"Excellent course - Ziga goes above and beyond with this GTM course. It's terrific for beginners - but he also covers some surprisingly advanced topics as well. If you already has a basic understanding of GTM, this course will take your skills to another level. Bravo!"

David Eyler
SOMEOFTHETOPICSWEWILLCOVER
The initial Google Tag Manager installation and browser setup

In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website.

We’ll go through some of the most common problems that might occur during your setup and how to solve them.
Google Tag Manager overview and some good practices

This section will be a bit more theoretical as we’ll explore and explain different parts of Google tag manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I've picked up over the years.
Setup essential tags and publish them

In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google Analytics, LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we'll learn how to check if your tags work correctly with the help of Google Tag Assistant.
How to Improve & Expand Your Tracking Data

In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.
More advanced tracking concepts

In the last section, we’ll take a look at custom dimensions and how to exclude your internal team's traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager. We'll also take a look at how to set up and trigger events in the new Google Analytics 4 (GA4).
WHOISTHISFOR
If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then
join this course.
You'll learn the most essential tracking concepts that each business nowadays needs.
If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.
WHAT WILLYOUGET
By joining this course you’ll get
lifetime access
with a
30-day money-back guarantee.
On top of that, you will also get
personalized help
from me and
all the future course updates
.
So, stop pondering and start learning now!


We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)
With 21 Real Examples For eCommerce Including: FB GA LiN Pixels Button & Link Clicks Custom Dimensions and much more


What youll learn:

Install a wide array of marketing tools without the need for a developer
Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress Shopify Squarespace )
Deploy Facebook Google Ads Remarketing LinkedIn and other third-party tracking pixels with Google Tag Manager
Track conversions auto events file downloads link clicks button clicks…
Import and export tags from one Google Tag Manager account to another
Troubleshoot the problems that might arise
How to simply exclude traffic from analytic reports for specific devices and people
Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
Reading and Writing First-party Cookies
Learn about Lookup Tables Scroll Triggers Time Triggers and more

In this course we will cover everything from basic Google Tag Manager concepts tools and tags all the way to more advanced topics and interconnected tags
We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along
By the end of this course you will have a deep understanding of Google Tag Manager
(GTM) and you'll be able to come up with your own tag ideas and implement them confidently
Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert
With Google Tag Manager you can quickly add new marketing tools to your website with little to no technical knowledge This way you can speed up testing and the deployment of marketing experiments
In short Google Tag Manager (GTM) is a free platform from Google (
duh :)
) that allows you to install different types of marketing tools&scripts like Google Analytics Facebook pixel Mailchimp forms to your website
Youll learn how to do all this without any special technical knowledge
WHATPEOPLESAY

"Had zero knowledge of tag management and it was really easy to follow Each lesson was adding a new level of complexity that was just right above the previous one and in the end I had a really good understanding of the platform"

Gabriel Dena

"Well Im a digital marketing manager with over 15 years of exp This course was great as it add value to my work and fill up some blank space Thank you and Im waiting for the next courses from you"

Mariusz Maćkowiak

"Excellent course - Ziga goes above and beyond with this GTM course Its terrific for beginners - but he also covers some surprisingly advanced topics as well If you already has a basic understanding of GTM this course will take your skills to another level Bravo!"

David Eyler
SOMEOFTHETOPICSWEWILLCOVER
The initial Google Tag Manager installation and browser setup

In this section we'll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems I'll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress Shopify Squarespace) and on a custom website

We'll go through some of the most common problems that might occur during your setup and how to solve them
Google Tag Manager overview and some good practices

This section will be a bit more theoretical as we'll explore and explain different parts of Google tag manager We'll take a look at what tags variables and triggers are used for I will also give you some of the best practices Ive picked up over the years
Setup essential tags and publish them

In this section we'll set up all the basic tracking that you would need Like Facebook Google Analytics LinkedIn … Then we'll take a look at how to create a new version and publish the container on your website We will also take a look at how to copy and paste your tags to different containers and accounts Most importantly well learn how to check if your tags work correctly with the help of Google Tag Assistant
How to Improve & Expand Your Tracking Data

In this section we'll build on what we learned in the previous section and learn some new concepts We will take the tags previously created and improve them We'll send custom events to Facebook learn to track scroll distance time on site and link clicks and send all this data to Google Analytics Well also play around with cookies and URL parameters
More advanced tracking concepts

In the last section we'll take a look at custom dimensions and how to exclude your internal teams traffic We will also look at the visibility trigger and how it can replace or improve your scroll tracking With the help of the data layer and custom events we will track purchases and mark them as conversions in Google Ads Manager Well also take a look at how to set up and trigger events in the new Google Analytics 4 (GA4)
WHOISTHISFOR
If you've just started your own eCommerce store and would like to learn how to set up a Google Tag Manager then
join this course
Youll learn the most essential tracking concepts that each business nowadays needs
If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department then this course is for you as well
WHAT WILLYOUGET
By joining this course you'll get
lifetime access
with a
30-day money-back guarantee
On top of that you will also get
personalized help
from me and
all the future course updates

So stop pondering and start learning now!

Pros & Cons

Pros Cons
  • pros

    Thorough and detailed explanations.

  • pros

    Easy to understand lecturing style.

  • pros

    Good study tips and tools.

  • cons

    Outdated for GA4.

  • cons

    Not enough info on GTM containers.

  • cons

    No GA4 conversion settings.

Course Provider

Provider Udemy's Stats at AZClass

At the 2023 EdTech Breakthrough Awards program, Udemy got 'Ongoing Education Solution Provider of the Year' award.
Stack Overflow's Developer Survey ranks Udemy as the most popular platform for learning programming for two consecutive years (as of 2023)
Udemy and its certificates are acknowledged by lots of employers.
AZ Class hope that this paid Udemy course can help your Digital Marketing skills no matter in career or in further education. Even if you are only slightly interested, you can take The Most In-Depth Google Tag Manager (GTM) Course for 2022 course with confidence!

Rating Grade: A This is an established provider widely recognized and trusted by users, and is perfect for all level learners.

Discussion and Reviews

0.0   (Based on 0 reviews)

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