Visual Identity Design: Create Contemporary Branding
This course teaches the fundamentals of visual identity design, enabling students to create contemporary branding that appeals to the Gen Z audience. Through fun and playful exercises, participants will gain the skills to develop unique and vibrant brand identities. ▼
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Course Feature
Cost:
Paid
Provider:
Domestika
Certificate:
Paid Certification
Language:
English
Course Overview
❗The content presented here is sourced directly from Domestika platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an overview of the fundamentals of visual identity design and how to create a contemporary brand for Gen Z. Students will learn how to create a brand identity that includes a mission and vision, colour scheme, typography, and other elements. They will also explore research methods to understand their target audience, create a mood board of images and keywords, and choose a colour palette and font. Finally, students will learn how to create a brand identity system by combining shapes, icons, colours, and layouts.
[Applications]
The application of this course can be seen in the creation of contemporary branding for Gen Z. After completing this course, students will have the knowledge and skills to create a brand identity that includes a mission and vision, colour scheme, typography, and other elements. They will also be able to research their target audience and create a mood board of images and keywords to help guide their design decisions. Additionally, they will be able to choose a colour palette and primary and secondary font, and create a brand identity system by combining shapes, icons, colours, and layouts.
[Career Paths]
1. Visual Identity Designer: Visual identity designers create the visual elements of a brand, such as logos, colour schemes, typography, and other elements. They must have a strong understanding of design principles, as well as the ability to create a visual personality that resonates with the target audience. Developing trends in this field include the use of interactive design elements, such as animation and video, to create a more engaging experience for the user.
2. Brand Strategist: Brand strategists are responsible for developing and implementing strategies to build a brand’s reputation and reach. They must have a deep understanding of the target audience and the ability to create a strategy that resonates with them. Developing trends in this field include the use of social media and influencer marketing to reach a wider audience.
3. UX/UI Designer: UX/UI designers are responsible for creating user-friendly interfaces that are visually appealing and easy to use. They must have a strong understanding of user experience principles and the ability to create a design that meets the needs of the user. Developing trends in this field include the use of artificial intelligence and machine learning to create more personalized experiences.
4. Content Creator: Content creators are responsible for creating content that resonates with the target audience. They must have a strong understanding of the target audience and the ability to create content that is engaging and informative. Developing trends in this field include the use of interactive content, such as videos and podcasts, to create a more engaging experience for the user.
[Education Paths]
1. Bachelor of Arts in Graphic Design: This degree program focuses on the fundamentals of graphic design, including typography, color theory, and layout. It also covers the principles of branding, marketing, and advertising. Students learn how to create visual identities for businesses and organizations, as well as how to develop campaigns and materials for print and digital media. This degree is becoming increasingly popular as businesses and organizations recognize the importance of having a strong visual identity.
2. Master of Arts in Visual Communication Design: This degree program focuses on the development of visual communication strategies and techniques. Students learn how to create effective visual messages for a variety of audiences, as well as how to use digital tools to create and manage visual identities. This degree is becoming increasingly popular as businesses and organizations recognize the importance of having a strong visual identity.
3. Bachelor of Science in Digital Media Design: This degree program focuses on the fundamentals of digital media design, including web design, animation, and video production. Students learn how to create digital media content for a variety of platforms, as well as how to develop and manage digital identities. This degree is becoming increasingly popular as businesses and organizations recognize the importance of having a strong digital presence.
4. Master of Science in Branding and Identity Design: This degree program focuses on the development of branding and identity strategies and techniques. Students learn how to create effective visual identities for businesses and organizations, as well as how to use digital tools to create and manage brand identities. This degree is becoming increasingly popular as businesses and organizations recognize the importance of having a strong brand identity.
Course Syllabus
Introduction to Branding
Brand Workshop
Research
Mood Board
Course Provider
Provider Domestika's Stats at AZClass
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Quiz
Submitted Sucessfully
1. What is the main purpose of this course?
2. What is the first step in creating a brand identity?
3. What is the best way to understand your target audience?
4. What is the last step in creating a brand identity?
Correct Answer: Creating a brand identity system
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