Web Analytics
This course on Web Analytics is perfect for anyone looking to understand and optimize their web usage. It will cover the definition and categories of Web Analytics, as well as examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics. Additionally, it will discuss Affiliate, Internet, and Referral Marketing. With this course, you will be able to measure your website traffic and use it as a tool for business and market research. Sign up now and learn how to make the most of your web usage! ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2015-03-03
Course Overview
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Updated in [July 18th, 2023]
This course, Web Analytics, provides an overview of the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Students will learn the definition and categories of Web Analytics, as well as examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics. Additionally, the course will cover topics such as Affiliate, Internet, and Referral Marketing. By the end of the course, students will have a better understanding of how to use Web Analytics to measure Web site traffic and for business and market research.
Course Syllabus
Analytic Methods and Tools
Social and Mobile
Web Analytics Service Providers
Advertising Channels
Search Engine Keywords
Conversion Optimization
Generating Leads and Traffic
Course Resources
Web Analytics Certification
Pros & Cons
Informative: Users found the course to be informative, indicating that it provided them with valuable knowledge and insights into web analytics. This suggests that the course covers relevant and useful content. Comprehensive: Although not explicitly mentioned in the given review, if other users also found the course informative, it can be inferred that the course covers a wide range of topics related to web analytics. This comprehensive approach ensures that learners gain a holistic understanding of the subject.
Lack of Engagement: One user mentioned that the course was not terribly engaging. This implies that the course might not have interactive elements or engaging teaching methods, potentially making it less enjoyable or motivating for learners. Limited Interactivity: While not explicitly stated in the given review, if the course lacks engagement, it could indicate a lack of interactive elements such as quizzes, exercises, or discussions. This absence of interactivity might hinder learners' ability to apply the concepts they learn and engage with the material more effectively.
Course Provider
Provider Udemy's Stats at AZClass
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