Web analytics
This course will help you understand the importance of Web Analytics and Key Performance Indicators (KPIs). Learn how to use analytical tools to track website visitors, measure performance, and gain insights into customer feedback. Discover how to use Google Analytics to monitor web traffic, track sources, and measure goals and conversions. Get the knowledge you need to maximize user-friendly websites and make data-driven decisions. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2022-03-11
Course Overview
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Updated in [July 18th, 2023]
This course provides an overview of Web Analytics and Key Performance Indicators (KPIs). Participants will learn how to use web analytics tools to measure website performance, visitor feedback, and data provided. They will also learn how to use Google Analytics to track and measure web traffic, traffic sources, goals, conversions, and other metrics. Finally, participants will gain an understanding of how to use KPIs to evaluate the performance of an organization and its strategies.
Course Syllabus
Course Content
Pros & Cons
Comprehensive theoretical introduction: Users appreciate the course for providing a solid foundation in web analytics theory. The content is well-structured and covers all the essential concepts, allowing learners to understand the principles behind web analytics effectively. Practical examples and case studies: The course incorporates real-life examples and case studies, which users find extremely valuable. These examples help learners apply the theoretical knowledge to real-world scenarios, enhancing their understanding and practical skills in web analytics.
Lack of hands-on practice: Some users feel that the course could benefit from more hands-on exercises or practical assignments. While the theoretical content is well-presented, learners would appreciate more opportunities to apply the concepts in a practical setting. Limited focus on advanced techniques: A few users mention that the course primarily focuses on the basics of web analytics and lacks in-depth coverage of advanced techniques. Learners seeking more advanced knowledge or looking to specialize in specific areas of web analytics may find the course somewhat limited in that regard.
Course Provider
Provider Udemy's Stats at AZClass
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