Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy
This class is perfect for anyone who wants to learn the fundamentals of writing for the web. Discover how to write web copy that sells your products and services with lessons from a professional copywriter with 14 years' experience. Learn how to create attention-getting headlines, uncover your target audience's desires and fears, and stand out in a noisy marketplace. Plus, get tips on how to overcome writers block and turn cold website visitors into warm leads, sales and customers. Sign up now and start writing web copy that sells! ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
No Information
Language:
English
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 21st, 2023]
What skills and knowledge will you acquire during this course?
Participants in this course will acquire skills and knowledge in copywriting fundamentals, headline writing, researching target audiences, fill-in-the-blanks templates, competitive advantages, content writing vs copywriting, turning features into benefits, and 3 ways to overcome writers block. They will learn how to write persuasive web copy, create captivating headlines, understand their target audience's desires and fears, and overcome writers block.
How does this course contribute to professional growth?
This course on overcoming writer's block provides valuable tips and strategies for individuals looking to enhance their professional growth in writing for the web.
Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education.
Course Syllabus
Introduction
What Is Web Copywriting?
Content Writing VS Copywriting
How To Understand Your Audience
How To Speak Their Language
5 Tips For Writing For The Web
Ultimate Clarity: The 5 Second Test
How To Write Headlines That Get Attention
How To Write Meaningful Sub Headlines
Your Call To Action Micro Button Copy
Turn Boring Features Into Irresistible Benefits
11 Ways To Answer 'Why Choose You?'
3 Ways To Get Visitors To Trust You
How To Write A Great Testimonial
Build Trust With Visual Elements
The Power Of Demonstration
3 Tips For Overcoming Writers Block
Pros & Cons
Clear and logical: Users found the course to be well-structured and easy to follow. The information was presented in a clear and logical manner, making it easy to understand and remember.
Useful and practical: Many users mentioned that the course provided valuable information and practical tips that helped them improve their copywriting skills. They appreciated the simple and easy-to-follow steps that allowed them to write great copy for their websites and clients.
Lack of workbooks: Some users expressed a desire for more workbooks to accompany the course. While they appreciated the workbook that was provided, they felt that additional resources would have been helpful.
Limited background coverage: One user mentioned that the course is more suitable for individuals with no background in copywriting. While it was helpful for beginners, it may not provide enough depth for those with more experience in the field.
Course Provider
Provider Skillshare's Stats at AZClass
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