Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy faq

learnersLearners: 39,904
instructor Instructor: Jesse Forrest instructor-icon
duration Duration: 1.03 duration-icon

This class is perfect for anyone who wants to learn the fundamentals of writing for the web. Discover how to write web copy that sells your products and services with lessons from a professional copywriter with 14 years' experience. Learn how to create attention-getting headlines, uncover your target audience's desires and fears, and stand out in a noisy marketplace. Plus, get tips on how to overcome writers block and turn cold website visitors into warm leads, sales and customers. Sign up now and start writing web copy that sells!

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free Trial

providerProvider:

Skillshare

certificateCertificate:

No Information

languageLanguage:

English

Course Overview

❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 21st, 2023]

What skills and knowledge will you acquire during this course?
Participants in this course will acquire skills and knowledge in copywriting fundamentals, headline writing, researching target audiences, fill-in-the-blanks templates, competitive advantages, content writing vs copywriting, turning features into benefits, and 3 ways to overcome writers block. They will learn how to write persuasive web copy, create captivating headlines, understand their target audience's desires and fears, and overcome writers block.

How does this course contribute to professional growth?
This course on overcoming writer's block provides valuable tips and strategies for individuals looking to enhance their professional growth in writing for the web.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education.

Course Syllabus

Introduction

What Is Web Copywriting?

Content Writing VS Copywriting

How To Understand Your Audience

How To Speak Their Language

5 Tips For Writing For The Web

Ultimate Clarity: The 5 Second Test

How To Write Headlines That Get Attention

How To Write Meaningful Sub Headlines

Your Call To Action Micro Button Copy

Turn Boring Features Into Irresistible Benefits

11 Ways To Answer 'Why Choose You?'

3 Ways To Get Visitors To Trust You

How To Write A Great Testimonial

Build Trust With Visual Elements

The Power Of Demonstration

3 Tips For Overcoming Writers Block

Pros & Cons

Pros Cons
  • pros

    Clear and logical: Users found the course to be well-structured and easy to follow. The information was presented in a clear and logical manner, making it easy to understand and remember.

  • pros

    Useful and practical: Many users mentioned that the course provided valuable information and practical tips that helped them improve their copywriting skills. They appreciated the simple and easy-to-follow steps that allowed them to write great copy for their websites and clients.

  • cons

    Lack of workbooks: Some users expressed a desire for more workbooks to accompany the course. While they appreciated the workbook that was provided, they felt that additional resources would have been helpful.

  • cons

    Limited background coverage: One user mentioned that the course is more suitable for individuals with no background in copywriting. While it was helpful for beginners, it may not provide enough depth for those with more experience in the field.

Course Provider

Provider Skillshare's Stats at AZClass

Discussion and Reviews

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faq FAQ for Copywriting Courses

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Q2: How many people have enrolled in this course?

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