Advanced Content and Social Tactics to Optimize SEO
This advanced online course will teach you how to use content and social tactics to optimize your SEO. You'll learn about the content marketing and social media ecosystems and how they are connected to search engine results. You'll also gain insight into how to leverage content marketing and social media as part of your SEO strategy, as well as how to use influence marketing to build your website's authority. Get ready to take your SEO to the next level! ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
10th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [April 24th, 2023]
This course, Advanced Content and Social Tactics to Optimize SEO, provides students with an in-depth understanding of how content marketing and social media can be used to optimize search engine optimization (SEO). Students will learn how to leverage content marketing and social media to drive search results to a website, as well as how to use influence marketing to establish a website’s authority.
The course begins with an overview of the content marketing and social media ecosystems, and how these interconnected channels can be used to optimize SEO. Students will learn how to create content that is optimized for search engines, as well as how to use social media to promote content and build relationships with influencers.
Next, students will explore the various tactics used to optimize SEO, such as keyword research, link building, and content optimization. They will also learn how to use analytics to measure the success of their SEO efforts.
The course then moves on to discuss the importance of influence marketing and how to use it to establish a website’s authority. Students will learn how to identify and engage with influencers, as well as how to create content that resonates with their target audience.
Finally, students will learn how to use SEO tools to track and measure their progress. They will also learn how to use SEO best practices to ensure their website is optimized for search engines.
By the end of the course, students will have a comprehensive understanding of how to use content marketing and social media to optimize SEO. They will be able to create content that is optimized for search engines, as well as use influence marketing to establish a website’s authority. They will also be able to use analytics to measure the success of their SEO efforts, and use SEO tools to track and measure their progress.
[Applications]
After completing this course, participants can apply the knowledge they have gained to create an effective SEO strategy. They can use content marketing and social media to drive search results to their website, and leverage influence marketing to establish their website's authority. Additionally, they can use the tactics learned in the course to optimize their website for search engine algorithms and create content that is both engaging and SEO-friendly. Finally, they can use the insights gained to measure the success of their SEO efforts and make adjustments as needed.
[Career Paths]
1. Content Strategist: Content strategists are responsible for developing and executing content strategies that align with a company’s overall marketing goals. They create content that is both engaging and SEO-friendly, and ensure that content is distributed across the right channels. This role is becoming increasingly important as companies look to leverage content to drive organic search traffic.
2. Social Media Manager: Social media managers are responsible for managing a company’s social media presence. They create content, monitor conversations, and engage with customers on social media platforms. This role is becoming increasingly important as companies look to leverage social media to drive organic search traffic.
3. SEO Specialist: SEO specialists are responsible for optimizing a website’s content and structure to improve its visibility in search engine results. They analyze website performance, identify areas for improvement, and develop strategies to increase organic search traffic. This role is becoming increasingly important as companies look to leverage SEO to drive organic search traffic.
4. Influencer Marketing Manager: Influencer marketing managers are responsible for identifying and engaging with influencers to promote a company’s products and services. They create campaigns, manage relationships with influencers, and measure the success of campaigns. This role is becoming increasingly important as companies look to leverage influencer marketing to drive organic search traffic.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program focuses on the fundamentals of digital marketing, including SEO, content marketing, social media, and analytics. Students learn how to create effective campaigns, measure results, and optimize campaigns for maximum ROI. Additionally, students gain an understanding of the latest trends and technologies in digital marketing.
2. Master of Science in Digital Media and Analytics: This degree program focuses on the use of digital media and analytics to drive business growth. Students learn how to use data to inform decisions, create effective campaigns, and measure the success of campaigns. Additionally, students gain an understanding of the latest trends and technologies in digital media and analytics.
3. Master of Science in Social Media and Digital Marketing: This degree program focuses on the use of social media and digital marketing to drive business growth. Students learn how to create effective campaigns, measure results, and optimize campaigns for maximum ROI. Additionally, students gain an understanding of the latest trends and technologies in social media and digital marketing.
4. Master of Science in Digital Marketing and Analytics: This degree program focuses on the use of digital marketing and analytics to drive business growth. Students learn how to use data to inform decisions, create effective campaigns, and measure the success of campaigns. Additionally, students gain an understanding of the latest trends and technologies in digital marketing and analytics.
Course Syllabus
Introduction to Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?Pros & Cons
Great content
Practical and inspiring
Good lecturer
Messy peer reviewed assignment
Outdated content
Repetitive content
Superficial and common sense
Not advanced enough
Course Provider
Provider Coursera's Stats at AZClass
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