25 Related Courses
for Coursera Product Management CoursesFinancial Management for Product Leaders
Product leaders can gain the financial knowledge they need to secure and manage funding for their activities with this course. It covers key accounting and financing concepts to help product leaders develop a business case and turn their ideas into reality. View all
Developing Innovative Ideas for Product Leaders
Product leaders can use this course to learn how to identify and evaluate innovative ideas for new products and product improvements. It provides the tools and techniques needed to develop successful products that customers love. View all
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Establishing Product-Market Fit
Marc Andreessen's concept of product-market fit is essential for entrepreneurs to understand. It involves finding the right market for a product that can satisfy that market's needs. While there is much discussion of the concept, there is limited guidance on how to achieve it. View all
The Business of Product Management II
This workshop provides real-world product management lessons from leading companies such as Amazon, Tesla, Uber, and Microsoft. Participants will gain insights from the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, and Microsoft. View all
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Brand and Product Management
This course provides the essential knowledge to develop a successful product and brand strategy. Learn how to create an activity plan, define metrics for success, and adjust strategies under a test and learn methodology. Gain the skills to bring your brand strategy to life both externally and internally. View all
Running Product Design Sprints
Product Design Sprints provide a structured approach to creating innovative solutions that are valuable to both clients and users. This approach helps to ensure that the end result is a success. View all
The Art & Science of Product Management
This workshop sponsored by Amazon Web Services (AWS) provides an opportunity to learn from the product management practices of Amazon, Facebook, Google, and Twitch. Attendees will gain insight into how to lead and collaborate with interdisciplinary teams of UX designers, software engineers, and AI/ML engineers, as well as practice real PM interview questions asked by Microsoft, Google, and Amazon. View all
The Business of Product Management I
This course provides an in-depth look into the world of product management, with insights from top industry professionals and real-world case studies from some of the world's leading companies. Gain the skills to excel in product management roles and learn from the best. View all
Digital Product Management: Modern Fundamentals
Product management has evolved to become a critical role in the success of digital products. This book provides an overview of modern product management fundamentals, from understanding customer needs to launching successful products. View all
Product Management Essentials
This course provides an introduction to the fundamentals of product management, exploring the role's increasing popularity and its potential to serve as a stepping stone for aspiring CEOs and startup founders. Students will learn how to create products that customers love, integrating design, functionality, and business solutions. View all
Digital Product Management
This Specialization provides current and aspiring digital product managers with the skills and knowledge needed to effectively manage digital products and teams. Through a series of courses, learners will gain an understanding of modern product management practices and how to apply them to their own products and teams. View all
Engineering and Product Design Processes
Learn the basics of Engineering and Product Design Processes View all
Gestao de produtos digitais: Principios basicos modernos
Há pouco tempo, o trabalho do gerente de produto era avaliar dados de mercado, criar requisitos e gerenciar a transferência para vendas/marketing. Talvez você conversaria com um cliente em algum lugar e ele diria quais recursos ele quer. Mas as empresas que gerenciam produtos dessa maneira estão morrendo. View all
Product Management
¿Por dónde comenzar el desarrollo de productos en mercados cada vez más competitivos? ¿Cómo diferenciar mi propuesta en forma atractiva? ¿Cuáles son los aspectos clave para diseñar propuestas ganadoras? La velocidad de los cambios en mercados cada vez más competitivos, así como clientes cada vez más exigentes, obligan a repensar la forma de gestionar el desarrollo de productos. Con este curso podrás responder a todos esos interrogantes, además de incorporar una mirada actual y estratégica para la conceptualización de productos que sean preferidos por los clientes. View all
Modalidades organizacionales agiles en base a la Metodologia Scrum
En un mundo de fuerte competitividad global, como el que atravesamos hoy en día, con entornos tan complejos y cambiantes, de alta incertidumbre y volatilidad, con fuertes exigencias en adaptabilidad de sectores y mercados; los modelos de negocios predictivos tradicionalmente aplicados en el mundo empresarial con foco de expertise en el negocio, empiezan a ser estrategias poco efectivas y flexibles para la obtención de una competitividad sustentable. View all
استراتيجيات تمركز المنتج Product Positioning Strategies
إن مكانة المنتج في الأسواق (Product Positioning) هي عنصر أساسي كي تحقق المؤسسات النجاح والاستمرارية وتحافظ على ميزتها التنافسية، ومن أجل الوصول إلى هذه الغاية تقوم المؤسسات بصياغة استراتيجياتها التسويقية لتشمل ما يُسمى بالمزيج التسويقي (Marketing Mix)، الذي يتضمن المنتج والمكان والعروض الترويجية والسعر، بهدف ترك صورة ذهنية قوية في عقول العملاء، ينتج عنها تفضيلهم لمنتجات وخدمات تلك المؤسسة على المنتجات المنافسة، فأغلب المؤسسات التي تمكنت من أن تكون عملاقة هي التي نجحت في صناعة أسماء وعلامات تجارية بلغت مراحل من القوة والثبات، نتج عنها شراء العملاء منتجاتها وخدماتها دون تردد، لمجرد الوثوق في أسمائها وعلاماتها التجارية، ويمكن تحقيق ذلك عبر العديد من الاستراتيجيات، أبرزها ما يعرف بتمييز السلعة (Differentiation) الذي يقوم على تمييز منتجات الشركة عبر تحديد نقاط قوتها، والتركيز عليها في صياغة صورة ذهنية مبنية على الفهم الجيد لما يوجد في أذهان العملاء المستهدفين (Target Customers) وتطلعاتهم، وإيصال هذه الصورة ضمن رسائلها التسويقية. View all
Основы продакт-менеджмента
В эпоху экспоненциального роста IT-проектов, профессия продакт-менеджер становится одной из наиболее востребованных. В условиях цифровой экономики роль и функционал продакт-менеджера можно охарактеризовать как “СЕО в миниатюре”. View all
Трендвотчинг Поиск трендов для перспективных продуктов
Трендвочинг — одно из самых актуальных направлений актуализации стратегий в сегодняшнем стремительно изменяющемся мире. View all
Build a Product Roadmap with Aha!
Gain an introduction to Build a Product Roadmap with Aha! View all
The Product Lifecycle: A Guide from start to finish
Get a comprehensive overview of The Product Lifecycle: A Guide from start to finish View all
Create a business mind map with Coggle
Gain an introduction to Create a business mind map with Coggle View all
مقدمة الى تطوير المنتجات الجديدة للشركات الصغيرة والمتوسطة
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق أقل ساعة واحدة. View all
Engineering and Product Design Processes
Learn the basics of Engineering and Product Design Processes View all
Brand and Product Management
Learn Brand and Product Management from IE Business School. View all
Gestion de productos digitales: Fundamentos modernos
Hace poco tiempo, el trabajo del gerente de productos consistía en evaluar los datos del mercado, crear requisitos y gestionar la transferencia a ventas/marketing. Tal vez hablaría con un cliente en algún lugar y ellos le dirían qué características deseaban. Pero las empresas que gestionan productos de esa manera están fracasando. View all
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