Coursera Public Relations Courses List

This course provides an overview of public relations principles and theories, including the origin and trends of the industry. Learners will gain an understanding of how to land a job in public relations, as well as how different tenets of persuasion are used in practice. Additionally, the ethical implications of public relations will be discussed. By the end of the course, learners will have a better understanding of the field of public relations. View all

This course will teach you how to work with the media to create a successful brand. You will learn about public relations, advertising, and marketing, and how to use storytelling to reach different outlets and gatekeepers. You will also gain an understanding of mass communication and public relations theories, and how to manage issues and crises. This course will provide you with the skills and knowledge to create beautiful media art and learn online. View all

This course will teach you the fundamentals of public relations, including how to create press releases, story pitches, and media contact lists. You'll learn how to craft messages that stay "on message" and communicate your company's mission and core values. We'll also discuss how to build relationships with journalists and other media professionals, as well as the potential of working with social media influencers. With this online learning course, you'll gain the skills and knowledge to effectively communicate your company's story. View all

This course provides an overview of Integrated Marketing Communications (IMC), which combines advertising, public relations, digital marketing and more to create a unified message. It is designed to help students understand how IMC can be used to give a product or service the push it needs. View all

This Public Relations Research course is the perfect opportunity to learn the foundations of research in PR and how to use it to improve the performance of an organization. You will learn how to analyze and assess a need, identify and describe relevant publics, brainstorm and test messages and channels, monitor progress, and show impact and effectiveness of PR programs. This course is designed for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners. Don't miss out on this chance to learn how to use research as the backbone of your strategic decisions based on evidence. Enroll now before the course closes on Monday, September 3, 2018. View all

This course introduces students to the field of Public Relations and provides an overview of the PR process, theories, and strategies. Students will learn about the key growth areas in PR, the roles of strategy and tactics, and the impact of technology and culture on the practice. Through lectures, discussions, and hands-on activities, students will gain the skills and knowledge needed to pursue a career in PR or to refresh their knowledge of the field. View all

This course will explore the use of social media in public relations, from understanding the dynamics and management of social media to cultivating and managing relationships in the online world. Learn how to engage the online community, plan and manage content, measure and evaluate campaigns, and more. Take the first step towards a rewarding career in social media with this course. View all

This course provides an overview of the structure and process of Public Relations Campaigns. Learn the steps involved in putting together a campaign, from setting objectives to developing strategy and tactics. Gain an understanding of the key lessons derived from research on campaigns and learn the elements of campaign evaluation. Join me on this journey to learn about PR campaigns and gain the skills to create successful campaigns. View all

This Public Relations Capstone course is the perfect opportunity for those interested in earning a Course Certificate. Students will be given a specific problem and asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and specific communication strategies for addressing the problem. Don't miss out on this chance to test your knowledge of basic principles of public relations, public relations research, strategy and new media. Enroll now before the course closes on Monday, September 3, 2018. View all