Working with the Media faq

learnersLearners: 190
instructor Instructor: Erin Willis instructor-icon
duration Duration: duration-icon

This course will teach you how to work with the media to create a successful brand. You will learn about public relations, advertising, and marketing, and how to use storytelling to reach different outlets and gatekeepers. You will also gain an understanding of mass communication and public relations theories, and how to manage issues and crises. This course will provide you with the skills and knowledge to create beautiful media art and learn online.

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
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Course Feature

costCost:

Free

providerProvider:

Coursera

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

29th May, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 25th, 2023]

1. Branding and Public Relations: Learners will gain an understanding of the differences between branding, public relations, advertising, and marketing. They will learn how to leverage storytelling to effectively communicate with different media outlets and gatekeepers.

2. Mass Communication and PR Theory: Learners will explore foundational mass communication and public relations theories, and how they can be applied to issue and crisis management.

3. Media Relations: Learners will gain an understanding of the media and how to work with them to create effective campaigns. They will learn how to craft messages that will resonate with their target audience and how to use different media outlets to reach them.

[Applications]
After completing this course, students can apply their knowledge to create effective public relations campaigns. They can use the skills they have learned to craft stories that will be attractive to the media and to create relationships with gatekeepers. Additionally, they can use the theories discussed in the course to develop strategies for issue and crisis management.

[Career Paths]
1. Public Relations Specialist: Public relations specialists are responsible for creating and maintaining a positive public image for their employer or client. They create press releases, plan events, write speeches, and develop social media campaigns. As the media landscape continues to evolve, public relations specialists must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

2. Media Relations Manager: Media relations managers are responsible for developing and maintaining relationships with the media. They create press releases, pitch stories to reporters, and respond to media inquiries. They must be able to think strategically and have excellent communication skills. As the media landscape continues to evolve, media relations managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

3. Social Media Manager: Social media managers are responsible for managing a company’s social media accounts. They create content, monitor conversations, and engage with followers. As social media continues to grow in importance, social media managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

4. Content Strategist: Content strategists are responsible for creating content that is engaging and effective. They create content for websites, blogs, and social media accounts. As content marketing continues to grow in importance, content strategists must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.

[Education Paths]
1. Bachelor of Arts in Communications: This degree program focuses on the study of communication and media, including topics such as media literacy, media production, and media law. It also covers the fundamentals of public relations, such as writing press releases, developing media campaigns, and managing public relations crises. With the rise of digital media, this degree is becoming increasingly popular as it prepares students to work in a variety of media-related fields.

2. Master of Science in Public Relations: This degree program focuses on the strategic aspects of public relations, such as developing and managing campaigns, understanding the media landscape, and creating effective messaging. It also covers topics such as crisis management, media relations, and digital media. This degree is ideal for those looking to pursue a career in public relations or communications.

3. Master of Arts in Media Studies: This degree program focuses on the study of media and its impact on society. It covers topics such as media history, media theory, media production, and media law. It also covers the fundamentals of public relations, such as writing press releases, developing media campaigns, and managing public relations crises. This degree is ideal for those looking to pursue a career in media or communications.

4. Doctor of Philosophy in Communications: This degree program focuses on the study of communication and media, including topics such as media literacy, media production, and media law. It also covers the fundamentals of public relations, such as writing press releases, developing media campaigns, and managing public relations crises. This degree is ideal for those looking to pursue a career in academia or research.

Pros & Cons

Pros Cons
  • pros

    Great introduction to media response and PR coverage.

  • pros

    Engaging instructor with authentic style and humor.

  • pros

    Opportunity to research and write press releases.

  • cons

    Frustration with waiting for peer reviews.

  • cons

    Lack of availability of key notes for download.

  • cons

    Peer-graded assignments seen as unfair and illogical.

Course Provider

Provider Coursera's Stats at AZClass

Discussion and Reviews

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faq FAQ for Public Relations Courses

Q1: What topics will be covered in this course?

This course will cover topics such as branding, public relations, media, storytelling, mass communication, and issue and crisis management.

Q2: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q3: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q4: Can I take this course for free?

Yes, this is a free course offered by Coursera, please click the "go to class" button to access more details.

Q5: How many people have enrolled in this course?

So far, a total of 190 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q6: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Coursera's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Coursera may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Public Relations courses and certifications, our extensive collection at azclass.net will help you.

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