Public Relations Capstone

Instructor: /

Duration: 5.00

This Public Relations Capstone course is the perfect opportunity for those interested in earning a Course Certificate. Students will be given a specific problem and asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and specific communication strategies for addressing the problem. Don't miss out on this chance to test your knowledge of basic principles of public relations, public relations research, strategy and new media. Enroll now before the course closes on Monday, September 3, 2018. ▼▲

Course Feature Course Overview Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Paid

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

1st Oct, 2018

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [August 31st, 2023]

Skills and Knowledge:
Students will acquire the following skills and knowledge during the Public Relations Capstone course:
1. Understanding of basic principles of public relations, including the role of public relations in organizations, the importance of ethical practices, and the impact of public relations on society.
2. Knowledge of public relations research, including the ability to identify and analyze relevant data and trends.
3. Ability to develop a strategic plan for a public relations campaign, including objectives, strategies, tactics, and evaluation.
4. Understanding of the use of new media in public relations, including the use of social media, digital media, and other emerging technologies.
5. Ability to create and implement a public relations campaign, including the development of materials, media relations, and other tactics.
6. Knowledge of the evaluation process for public relations campaigns, including the ability to measure success and identify areas for improvement.

Professional Growth:
The Public Relations Capstone course contributes to professional growth by providing students with the opportunity to apply their knowledge and skills in a real-world scenario. By working on a strategic plan for a specific problem, students will gain practical experience in conducting research, analyzing situations, and developing communication strategies. This hands-on project will enhance their understanding of basic principles of public relations, public relations research, strategy, and new media. Additionally, the integration of key concepts from the four courses will further strengthen their knowledge and expertise in the field of public relations. Completing this course and earning a Course Certificate will demonstrate to employers or clients that the student has successfully applied their learning to a practical project, showcasing their ability to think strategically and solve communication challenges.

Further Education:
This course is suitable for preparing further education in the field of public relations. It provides students with the opportunity to apply their knowledge and skills in a practical setting by developing a strategic plan for a public relations campaign. This project will test their understanding of basic principles of public relations, research, strategy, and new media, and will integrate the key concepts learned throughout the course.