The Business of Product Management I
This course provides an in-depth look into the world of product management, with insights from top industry professionals and real-world case studies from some of the world's leading companies. Gain the skills to excel in product management roles and learn from the best. ▼
ADVERTISEMENT
Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
3rd Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
The Business of Product Management I is an online course designed to help students excel in product management roles. The course is taught by industry-leading product managers and features real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more. Expert instructors include Nancy Wang, Head of Data Protection Services at Amazon Web Services and Founder and CEO of Advancing Women in Product; Wayne Duso, Vice President for Edge Computing, File Services, and Data Services at Amazon Web Services; Arum Kang, Co-Founder & CEO of Coffee Meets Bagel; and Amir Movafaghi, CEO of Mixpanel and former Global Head of Business of Operations at Twitter. The course is sponsored by Amazon Web Services (AWS).
Upon completion of this course, students can earn up to 6 college credits as part of the ACE Recommended Real-World Product Management Specialization.
[Applications]
Upon completion of The Business of Product Management I, learners can apply their knowledge to their current or future product management roles. They can use the real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more to gain insights into the product management industry. Learners can also use the knowledge they have gained to earn up to 6 college credits by completing all four courses in the ACE Recommended Real-World Product Management Specialization.
[Career Paths]
1. Product Manager: Product Managers are responsible for the development and success of a product. They are responsible for the product strategy, roadmap, and feature definition. They work closely with engineering, design, marketing, and sales teams to ensure the product meets customer needs and is successful in the market. Product Managers must have a deep understanding of the customer, the market, and the technology. As technology continues to evolve, Product Managers must stay up to date on the latest trends and be able to adapt quickly.
2. Product Designer: Product Designers are responsible for the look and feel of a product. They create user interfaces, user experiences, and visual designs. They must have a deep understanding of user needs and be able to create designs that are both aesthetically pleasing and functional. As technology continues to evolve, Product Designers must stay up to date on the latest trends and be able to adapt quickly.
3. Product Marketing Manager: Product Marketing Managers are responsible for the promotion and marketing of a product. They are responsible for creating marketing plans, campaigns, and materials. They must have a deep understanding of the customer, the market, and the product. As technology continues to evolve, Product Marketing Managers must stay up to date on the latest trends and be able to adapt quickly.
4. Product Analyst: Product Analysts are responsible for analyzing data to inform product decisions. They must have a deep understanding of data analysis, statistics, and customer behavior. They must be able to identify trends and insights from data and use them to inform product decisions. As technology continues to evolve, Product Analysts must stay up to date on the latest trends and be able to adapt quickly.
[Education Paths]
1. Bachelor of Science in Business Administration: This degree provides a comprehensive overview of business principles and practices, including marketing, finance, accounting, and operations. It also covers topics such as organizational behavior, business law, and economics. This degree is ideal for those looking to pursue a career in product management, as it provides a strong foundation in the fundamentals of business. Additionally, the degree is becoming increasingly popular due to the growing demand for product managers in the tech industry.
2. Master of Science in Product Management: This degree focuses on the development and management of products and services. It covers topics such as product design, product development, product marketing, and product strategy. This degree is ideal for those looking to pursue a career in product management, as it provides a deep understanding of the product lifecycle and the skills needed to successfully manage products.
3. Master of Business Administration (MBA): This degree provides a comprehensive overview of business principles and practices, including marketing, finance, accounting, and operations. It also covers topics such as organizational behavior, business law, and economics. This degree is ideal for those looking to pursue a career in product management, as it provides a strong foundation in the fundamentals of business. Additionally, the degree is becoming increasingly popular due to the growing demand for product managers in the tech industry.
4. Master of Science in Technology Management: This degree focuses on the development and management of technology products and services. It covers topics such as product design, product development, product marketing, and product strategy. This degree is ideal for those looking to pursue a career in product management, as it provides a deep understanding of the product lifecycle and the skills needed to successfully manage products. Additionally, the degree is becoming increasingly popular due to the growing demand for product managers in the tech industry.
Course Syllabus
Insist on the Highest Standards as a Product Manager
Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!Think Big as a Product Manager
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!Pros & Cons
1. Life-changing course with best practices and tools.
2. Real-life case studies and examples from industry experts.
3. Opportunity to create a portfolio and receive real feedback.
4. Covers a wide range of product management topics.
5. Valuable content and insights provided by the instructor.
1. Lack of downloadable PDFs for study materials and templates.
2. Video editing and presentation style can be improved for better engagement.
3. Issues with customer experience and learning design.
4. Delayed assignment reviews and limited resources.
5. Integration of topics for end-to-end product management process needed.
Course Provider
Provider Coursera's Stats at AZClass
The course provides an in-depth understanding of the world of product management including insights from top industry professionals and real case studies from some of the world's leading companies. Students can learn a variety of skills from the Business of Product Management I course. They will understand the fundamentals of product management such as product strategy, product design, product launch and product marketing. They will also learn how to use data to make informed decisions and how to develop product roadmaps. Finally, learners will be able to apply their knowledge to their own product management roles and earn up to 6 college credits after completing four courses in the ACE-recommended Real-World Product Management specialization.
Discussion and Reviews
0.0 (Based on 0 reviews)
Start your review of The Business of Product Management I