Behavioral Economics Fundamentals
This course is perfect for anyone interested in understanding human behavior and decision making. It introduces the basic concepts of behavioral economics in a fun, easy to understand way, without any math. Instructor Guthrie Weinschenk, a Behavioral Economist and COO of The Team W Inc, has read hundreds of academic papers to understand the research first hand. Topics include an introduction to the big ideas of behavioral economics, how humans calculate by feel, nudges, mandates, coercions and manipulations, the importance of social interactions and pressure, the fear of loss, and the Behavioral Design Process. This course is perfect for researchers, marketing professionals, project managers, economists, and anyone else interested in behavioral science. ▼
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Course Feature
Cost:
Free
Provider:
Udemy
Certificate:
No Information
Language:
English
Start Date:
2022-01-13
Course Overview
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Updated in [August 31st, 2023]
Skills and Knowledge:
In this course, students will acquire knowledge and skills related to behavioral economics, including an introduction to the big ideas of behavioral economics, how humans calculate by feel (and not as a rational actor), nudges, mandates, coercions, and manipulations, the importance of social interactions and pressure, the fear of loss, and the behavioral design process. Students will also gain an understanding of the research and academic papers related to behavioral economics, as well as the ability to apply the concepts to business strategy, marketing, project management, and economics.
Professional Growth:
This course provides professionals with the opportunity to gain a better understanding of the fundamentals of behavioral economics. It introduces the basic concepts of behavioral economics in a way that is easy to understand and without the need for complex mathematics. Professionals will gain insight into how humans calculate by feel, the importance of social interactions and pressure, the fear of loss, and the behavioral design process. This course will help professionals to better understand human behavior and decision making, which can be applied to their own professional growth.
Further Education:
This course is suitable for preparing for further education. It provides an introduction to the basic concepts of behavioral economics in a math-free way, making it accessible to a wide range of learners. The course covers topics such as human decision making, social interactions, and the behavioral design process, which are relevant to various fields including research, marketing, project management, economics, and behavioral science. The instructor, Guthrie Weinschenk, is a Behavioral Economist with extensive knowledge and experience in the field.
Course Syllabus
Introduction
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