Brand Marketing: Planning A Successful Event
Planning a successful event for a brand can be a daunting task. It requires careful planning and execution to ensure that the event is well attended and that guests have a positive experience. With the right strategy, a brand can create an event that is both memorable and successful. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
(Please note the following content is from the official provider.)
Have you ever planned an event for your brand that wasn't well attended? If so, you may have been disappointed, especially if you thought you did everything correctly. Not only are you most likely disappointed, but your guests may have been as well. Now think about a time when you attended a sold out event and how alive the room was and how great you felt at the end of the night. You probably thought the money you spent was well worth it!
WHAT YOU WILL LEARN IN THIS COURSE
In tihs class, students will gain tremendous insight into the event planning process, and learn how to create their own high event value from the customers perspective:
Topics Include:
Why Am I Planning An Event In The First Place?
Is There A Demand For My Topic Or Can I Create Demand?
How To Get Marketing Sponsors For Your Event?
Capital Budgeting Requirements (Boring I know - but necessary)
Event Marketing 101: New Ideas To Try
TAKE YOUR BRAND FURTHER!
If you ever wanted to pull off a successful event, no matter how large or how small, this guide will accelerate your efforts.
By the end of this course you will have a core understanding of how to plan for and execute a succesful event.
SPECIAL PRIZE FOR STUDENTS - ON NOVEMBER 1st, we will review all of the entries and events posted and select OUR FAVORITE EVENT. THAT WINNER WILL be given the opportunity to become a FREE Sponsor of our "HOW TO GET FUNDING FROM A SHARK 2" EVENT in NYC and be one of MY VIP Guests!
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
Summary:
Unlock the Exciting World of Learning! Here's What Awaits You: In this course, Brand Marketing: Planning A Successful Event, learners will gain insight into the event planning process and learn how to create high event value from the customer's perspective. Topics include why to plan an event, creating demand, getting marketing sponsors, capital budgeting requirements, and event marketing 101. By the end of the course, learners will have a core understanding of how to plan and execute a successful event. As a special prize, one student will be selected to become a free sponsor of the "How to Get Funding from a Shark 2" event in NYC and be one of the VIP guests.
[Applications]
After taking this course, students will be able to apply their newfound knowledge to plan and execute successful events for their brand. They will be able to create demand for their event, secure marketing sponsors, and develop innovative marketing strategies. Additionally, students will have the opportunity to enter a special prize contest to become a free sponsor of a "How to Get Funding from a Shark 2" event in NYC.
[Career Paths]
Career Paths Recommended:
1. Event Planner: Event planners are responsible for the planning, coordination, and execution of events. They are responsible for creating a timeline, budget, and ensuring that all aspects of the event are taken care of. Event planners must be organized, creative, and have excellent communication skills. The demand for event planners is growing as more companies and organizations are looking to host events to promote their brand.
2. Brand Marketing Manager: Brand marketing managers are responsible for developing and executing marketing strategies to promote a brand. They must be able to identify target audiences, create campaigns, and measure the success of their efforts. Brand marketing managers must have a strong understanding of the latest trends in marketing and be able to think strategically.
3. Social Media Manager: Social media managers are responsible for managing a brand's social media presence. They must be able to create content, engage with followers, and measure the success of their efforts. Social media managers must have a strong understanding of the latest trends in social media and be able to think strategically.
4. Event Coordinator: Event coordinators are responsible for the planning and execution of events. They must be able to create a timeline, budget, and ensure that all aspects of the event are taken care of. Event coordinators must be organized, creative, and have excellent communication skills. The demand for event coordinators is growing as more companies and organizations are looking to host events to promote their brand.
Pros & Cons
Gives confidence in the steps.
Straight to the point.
Outlines foundational pieces.
Limited examples.
Not US-specific.
Limited in-depth information.
Course Provider
Provider Skillshare's Stats at AZClass
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