Brand Positioning: Transforming your brand from MEH to WOW !
This course provides an in-depth look at how to transform a brand from "meh" to "wow". It covers topics such as reverse engineering successful brands, creating a unique brand identity, and developing a powerful brand positioning strategy. Participants will learn how to create an engaging brand that stands out from the competition and drives customer loyalty. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
What does this course tell?
(Please note that the following overview content is from the original platform)
Do you find yourself checking out your competition late at night? Are you wondering how you can make your brand sexier and get your audience to engage more?
In this class, my goal is to reverse engineer what successful brands are already doing, so you can apply it to your business.
We will discuss:
How to reverse engineer the Wow factor
What makes people BUY
How to create an attractive brand
How to rebuild your brand story
Action items to reposition your brand
We will focus on helping you dissect what makes your brand unique & injecting following across all your communication channels.
What can you get from this course?
We consider the value of this course from multiple aspects, and finally summarize it for you from three aspects: personal skills, career development, and further study:
(Kindly be aware that our content is optimized by AI tools while also undergoing moderation carefully from our editorial staff.)
What skills and knowledge will you acquire during this course?
By taking this course, participants will acquire the skills and knowledge to create a successful brand. They will learn how to reverse engineer the Wow factor, what makes people BUY, how to create an attractive brand, how to rebuild their brand story, and action items to reposition their brand. Additionally, they will gain insight into how to make their brand stand out from the competition and engage their audience. They will also be able to apply the strategies and techniques they have learned to their own business.
How does this course contribute to professional growth?
This course contributes to professional growth by providing participants with the tools and knowledge to transform their brand from MEH to WOW. Participants will learn how to reverse engineer the Wow factor, what makes people BUY, how to create an attractive brand, how to rebuild their brand story, and action items to reposition their brand. Additionally, they will gain insight into how to make their brand stand out from the competition and engage their audience. With the skills and knowledge gained from this course, participants will be able to apply the concepts of brand positioning to their own business and create a successful brand. Furthermore, they may want to consider taking other courses related to branding, such as Branding Basics, Branding Strategies, and Branding Design, to further develop their brand and create a successful business.
Is this course suitable for preparing further education?
This course is suitable for preparing further education in the field of brand positioning. Participants will gain the skills and knowledge to create a successful brand, reverse engineer the Wow factor, create an attractive brand story, identify what makes people buy, and have action items to reposition their brand. Additionally, this course will provide insight into how to make a brand stand out from the competition and engage an audience. After taking this course, participants should be able to apply the concepts of brand positioning to their own business and have the skills to pursue a career in brand strategy, brand management, brand design, or brand content creation.
Pros & Cons
Insightful and easy to follow.
Case studies with action steps.
Clear explanations and good examples.
Could use more examples.
Not enough detail.
Not enough practical application.
Course Provider
Provider Skillshare's Stats at AZClass
Discussion and Reviews
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