Brand Strategy: Build a Business that Lasts
This 45-minute course with strategy expert Mark Pollard teaches how to build a brand that can stand the test of time. Mark breaks down every brand into three categories and provides frameworks to understand how brands can develop and thrive. He also shares how to prioritize brand attributes, determine the target audience, uncover unique offerings, and boil the brand down to its core. This class is perfect for freelancers, marketers, small business owners, and entrepreneurs looking to create a meaningful and authentic brand. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This 45-minute course, led by strategy expert Mark Pollard, provides an insightful approach to building and understanding brands. Participants will learn how to prioritize their brand’s attributes, determine their target, uncover their unique offering, and boil their brand down to its core. Through the use of a pen and paper, Mark will break down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draw out frameworks for understanding how brands can develop and thrive within each. By the end of the course, participants will have a deeper understanding of brands, businesses, and themselves, and be well on their way to creating a meaningful and authentic brand.
[Applications]
After taking this course, students can apply the concepts they have learned to create a meaningful and authentic brand. They can use the Pyramid of Advantage to prioritize their brand's attributes, Persona Cards to determine their target audience, and the 5 Essential Questions to uncover their unique offering. Additionally, they can use the Brand-on-a-Page framework to boil their brand down to its core. Students can also stay up to date with Mark Pollard's work by following his strategy drawings on Instagram, listening to the Sweathead podcast, and subscribing to his email newsletter.
[Career Paths]
1. Brand Strategist: Brand strategists are responsible for developing and implementing strategies to help businesses create and maintain a strong brand identity. They analyze market trends, customer feedback, and competitor data to create strategies that will help the business reach its goals. They also work with marketing teams to create campaigns that will help promote the brand and increase customer loyalty. As the demand for brand strategists increases, they must stay up to date on the latest trends and technologies to ensure their strategies are effective.
2. Brand Manager: Brand managers are responsible for overseeing the development and implementation of a brand’s marketing and advertising campaigns. They work with marketing teams to create campaigns that will help promote the brand and increase customer loyalty. They also analyze customer feedback and competitor data to ensure the brand is staying competitive in the market. As the demand for brand managers increases, they must stay up to date on the latest trends and technologies to ensure their campaigns are effective.
3. Brand Designer: Brand designers are responsible for creating visual elements that help to communicate a brand’s message. They work with marketing teams to create logos, websites, and other visual elements that will help promote the brand and increase customer loyalty. As the demand for brand designers increases, they must stay up to date on the latest trends and technologies to ensure their designs are effective.
4. Brand Consultant: Brand consultants are responsible for providing advice and guidance to businesses on how to create and maintain a strong brand identity. They analyze market trends, customer feedback, and competitor data to provide insights and recommendations that will help the business reach its goals. As the demand for brand consultants increases, they must stay up to date on the latest trends and technologies to ensure their advice is effective.
[Education Paths]
Three degree paths that could be recommended to learners of this course are:
1. Bachelor of Business Administration (BBA): This degree program provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. It also covers topics such as organizational behavior, business law, and economics. Students will gain the skills and knowledge needed to become successful business leaders and entrepreneurs. Additionally, the BBA degree is becoming increasingly popular due to its focus on developing skills in areas such as data analytics, digital marketing, and artificial intelligence.
2. Master of Business Administration (MBA): This degree program is designed to provide students with a deeper understanding of business principles and practices. It covers topics such as strategic management, organizational behavior, and international business. Additionally, MBA programs often include courses in areas such as data analytics, digital marketing, and artificial intelligence. This degree is ideal for those looking to gain the skills and knowledge needed to become successful business leaders and entrepreneurs.
3. Master of Science in Brand Management: This degree program focuses on the development and management of brands. It covers topics such as brand strategy, brand identity, and brand positioning. Additionally, students will gain the skills and knowledge needed to develop and manage successful brands. This degree is ideal for those looking to gain the skills and knowledge needed to become successful brand managers and strategists.
Pros & Cons
Timeless insights and notes.
Comprehensive yet simple.
Great teacher and mentor.
Easy step process.
Exhaustive strategy oriented.
Hard and tough to complete.
Need to workshop actions.
Scary and overwhelming.
No experience of marketing.
Need to brainstorm.
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