Brand Strategy: Build a Business that Lasts faq

learnersLearners: 1
instructor Instructor: / instructor-icon
duration Duration: 2 duration-icon

This 45-minute course with strategy expert Mark Pollard teaches how to build a brand that can stand the test of time. Mark breaks down every brand into three categories and provides frameworks to understand how brands can develop and thrive. He also shares how to prioritize brand attributes, determine the target audience, uncover unique offerings, and boil the brand down to its core. This class is perfect for freelancers, marketers, small business owners, and entrepreneurs looking to create a meaningful and authentic brand.

ADVERTISEMENT

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free Trial

providerProvider:

Skillshare

certificateCertificate:

No Information

languageLanguage:

English

start dateStart Date:

On-Demand

Course Overview

❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

This 45-minute course, led by strategy expert Mark Pollard, provides an insightful approach to building and understanding brands. Participants will learn how to prioritize their brand’s attributes, determine their target, uncover their unique offering, and boil their brand down to its core. Through the use of a pen and paper, Mark will break down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draw out frameworks for understanding how brands can develop and thrive within each. By the end of the course, participants will have a deeper understanding of brands, businesses, and themselves, and be well on their way to creating a meaningful and authentic brand.

[Applications]
After taking this course, students can apply the concepts they have learned to create a meaningful and authentic brand. They can use the Pyramid of Advantage to prioritize their brand's attributes, Persona Cards to determine their target audience, and the 5 Essential Questions to uncover their unique offering. Additionally, they can use the Brand-on-a-Page framework to boil their brand down to its core. Students can also stay up to date with Mark Pollard's work by following his strategy drawings on Instagram, listening to the Sweathead podcast, and subscribing to his email newsletter.

[Career Paths]
1. Brand Strategist: Brand strategists are responsible for developing and implementing strategies to help businesses create and maintain a strong brand identity. They analyze market trends, customer feedback, and competitor data to create strategies that will help the business reach its goals. They also work with marketing teams to create campaigns that will help promote the brand and increase customer loyalty. As the demand for brand strategists increases, they must stay up to date on the latest trends and technologies to ensure their strategies are effective.

2. Brand Manager: Brand managers are responsible for overseeing the development and implementation of a brand’s marketing and advertising campaigns. They work with marketing teams to create campaigns that will help promote the brand and increase customer loyalty. They also analyze customer feedback and competitor data to ensure the brand is staying competitive in the market. As the demand for brand managers increases, they must stay up to date on the latest trends and technologies to ensure their campaigns are effective.

3. Brand Designer: Brand designers are responsible for creating visual elements that help to communicate a brand’s message. They work with marketing teams to create logos, websites, and other visual elements that will help promote the brand and increase customer loyalty. As the demand for brand designers increases, they must stay up to date on the latest trends and technologies to ensure their designs are effective.

4. Brand Consultant: Brand consultants are responsible for providing advice and guidance to businesses on how to create and maintain a strong brand identity. They analyze market trends, customer feedback, and competitor data to provide insights and recommendations that will help the business reach its goals. As the demand for brand consultants increases, they must stay up to date on the latest trends and technologies to ensure their advice is effective.

[Education Paths]
Three degree paths that could be recommended to learners of this course are:

1. Bachelor of Business Administration (BBA): This degree program provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. It also covers topics such as organizational behavior, business law, and economics. Students will gain the skills and knowledge needed to become successful business leaders and entrepreneurs. Additionally, the BBA degree is becoming increasingly popular due to its focus on developing skills in areas such as data analytics, digital marketing, and artificial intelligence.

2. Master of Business Administration (MBA): This degree program is designed to provide students with a deeper understanding of business principles and practices. It covers topics such as strategic management, organizational behavior, and international business. Additionally, MBA programs often include courses in areas such as data analytics, digital marketing, and artificial intelligence. This degree is ideal for those looking to gain the skills and knowledge needed to become successful business leaders and entrepreneurs.

3. Master of Science in Brand Management: This degree program focuses on the development and management of brands. It covers topics such as brand strategy, brand identity, and brand positioning. Additionally, students will gain the skills and knowledge needed to develop and manage successful brands. This degree is ideal for those looking to gain the skills and knowledge needed to become successful brand managers and strategists.

Pros & Cons

Pros Cons
  • pros

    Timeless insights and notes.

  • pros

    Comprehensive yet simple.

  • pros

    Great teacher and mentor.

  • pros

    Easy step process.

  • pros

    Exhaustive strategy oriented.

  • cons

    Hard and tough to complete.

  • cons

    Need to workshop actions.

  • cons

    Scary and overwhelming.

  • cons

    No experience of marketing.

  • cons

    Need to brainstorm.

Course Provider

Provider Skillshare's Stats at AZClass

Rating Grade: B This is a trending provider perfect for gaining traction and maybe a good option for users who are looking for a reliable source of learning content.

Discussion and Reviews

0.0   (Based on 0 reviews)

Start your review of Brand Strategy: Build a Business that Lasts

Quiz

submit successSubmitted Sucessfully

1. What is the duration of the course?

2. What is the main focus of the course?

3. What is the Pyramid of Advantage?

close
part

faq FAQ for Branding Courses

Q1: What is the purpose of this online course on Brand Strategy?

This online course on Brand Strategy is designed to help you build a business that lasts. It will provide you with the knowledge and skills to create a successful brand strategy, including how to develop a brand identity, create a brand story, and use SEO to increase visibility. You will also learn from experts how to extract the most value from your brand and how to use it to create a competitive advantage.

Q2: What will I learn from this course on Brand Strategy?

This course on Brand Strategy will provide you with the tools and techniques to build a successful business that lasts. You will learn how to create a brand identity, develop a brand story, and use SEO to increase visibility. You will also learn from experts how to extract the most value from your brand and how to use it to create a competitive advantage. Additionally, you will gain an understanding of how to use brand strategy to create a competitive edge and how to use it to drive growth.

Q3: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q4: How many people have enrolled in this course?

So far, a total of 1 people have participated in this course. The duration of this course is 2 hour(s). Please arrange it according to your own time.

Q5: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Skillshare's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Skillshare may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Branding courses and certifications, our extensive collection at azclass.net will help you.

close

To provide you with the best possible user experience, we use cookies. By clicking 'accept', you consent to the use of cookies in accordance with our Privacy Policy.