Designing Brand Collateral: A Case-Study Tutorial with Abi-Haus Restaurant

Course Overview

What skills and knowledge will you acquire during this course?
This course provides learners with the opportunity to develop a range of skills and knowledge related to graphic design, brand design, brand execution, packaging, and the hospitality industry. Learners will gain an understanding of how to create a branded experience for customers, and will create a set of six brand assets including a primary and secondary logo, icon set, menu, and a large mural. Additionally, they will gain insight into the latest trends in branding and marketing, and will be able to practice their design skills by creating mock-ups and experimenting with different textures and typography.

How does this course contribute to professional growth?
This course provides an opportunity for professional growth by giving intermediate-level graphic designers an in-depth look at how to create a branded experience for customers. Learners will gain real-world insight into constructing a brand, and will create a set of six brand assets including a primary and secondary logo, icon set, menu, and a large mural. Possible development paths include furthering their knowledge in graphic design, brand design, brand execution, packaging, and the hospitality industry, as well as pursuing a career in branding, marketing, or advertising. Additionally, learners can take courses in graphic design, typography, and visual communication, research the hospitality industry, explore the latest trends in branding and marketing, and practice their design skills by creating mock-ups and experimenting with different textures and typography. All of these activities can help learners develop their skills and knowledge, and contribute to their professional growth.

Is this course suitable for preparing further education?
This course is suitable for preparing further education as it provides an in-depth look at how to create a branded experience for customers. Learners will gain real-world insight into constructing a brand, and will create a set of six brand assets. Possible development paths include furthering their knowledge in graphic design, brand design, brand execution, packaging, and the hospitality industry. Learning suggestions for learners include taking courses in graphic design, typography, and visual communication, researching the hospitality industry, exploring the latest trends in branding and marketing, and practicing their design skills.