Digital Commerce Reinventing Business Models
This course explores the ways in which businesses can innovate their models to better meet customer needs. Over four weeks, students will gain insight into the rationale behind business models and how to use digital commerce to reinvent them. They will also learn how to use digital tools to create successful business strategies. ▼
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Course Feature
Cost:
Free
Provider:
Edx
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 05th, 2023]
This course, Digital Commerce Reinventing Business Models, will provide the student with the necessary tools to understand the digital world and how to apply the knowledge to create value for their own business.
This four-week course, Digital Commerce Reinventing Business Models, will provide students with the necessary tools to understand the digital world and how to apply the knowledge to create value for their own business. The course will cover topics such as analyzing different business models worldwide, understanding the impact of new technologies on businesses, learning about waterfall project management techniques and their counterpart, the agile development way of work, understanding the growth hacking concept, enriching the needs about why branding is part of the backbone of any digital strategy, analyzing the whys about customer engagement through customer satisfaction, and detecting effective digital campaigns.
The first week of the course will focus on analyzing different business models worldwide and understanding the impact of new technologies on businesses. Students will learn how the digital waves have been changing and facing new challenges for the business people, and the way to provide in a continuous improvement way value creation to the entire market.
The second week of the course will focus on learning about waterfall project management techniques and their counterpart, the agile development way of work. Students will learn why each of them have their own reason, and how they can take advantage of each of them.
The third week of the course will focus on understanding the growth hacking concept through different examples, and thinking about the detection of how to decrease the number of steps to create growth in their market.
The fourth week of the course will focus on enriching the needs about why branding is part of the backbone of any digital strategy, understanding why old-fashion techniques could even apply for the digital world, and analyzing the whys about customer engagement through customer satisfaction. Students will also learn how to detect effective digital campaigns and see different online platforms, understanding why they could leverage any kind of requirements from their own market.
At the end of the course, students will have a better understanding of the digital world and how to apply the knowledge to create value for their own business.
[Applications]
Upon completion of this course, students will be able to apply the knowledge acquired to develop and implement digital commerce strategies that will help them to reinvent their business models. They will be able to identify the most suitable digital tools and platforms to reach their target audience, as well as to create effective campaigns and customer engagement strategies. Additionally, they will be able to apply project management techniques to ensure the successful implementation of their digital commerce strategies.
[Career Paths]
1. Digital Commerce Manager: Digital commerce managers are responsible for overseeing the development and implementation of digital commerce strategies. They must have a deep understanding of the digital landscape and be able to identify and capitalize on opportunities to increase sales and customer engagement. Developing trends in this field include the use of artificial intelligence and machine learning to optimize customer experiences, as well as the use of data analytics to better understand customer behavior and preferences.
2. Digital Marketing Strategist: Digital marketing strategists are responsible for developing and executing digital marketing campaigns. They must have a deep understanding of the digital landscape and be able to identify and capitalize on opportunities to increase sales and customer engagement. Developing trends in this field include the use of social media marketing, content marketing, and influencer marketing to reach target audiences.
3. Digital Product Manager: Digital product managers are responsible for overseeing the development and implementation of digital products. They must have a deep understanding of the digital landscape and be able to identify and capitalize on opportunities to increase sales and customer engagement. Developing trends in this field include the use of user experience design and user interface design to create products that are intuitive and easy to use.
4. Digital Transformation Consultant: Digital transformation consultants are responsible for helping organizations transition to digital business models. They must have a deep understanding of the digital landscape and be able to identify and capitalize on opportunities to increase sales and customer engagement. Developing trends in this field include the use of cloud computing, mobile technologies, and analytics to create more efficient and effective digital business models.
[Education Paths]
1. Bachelor of Science in Digital Commerce: This degree path focuses on the development of digital commerce strategies and the use of technology to create and manage digital business models. It covers topics such as digital marketing, e-commerce, data analytics, and web development. It also provides students with the skills to develop and manage digital business models, as well as the ability to analyze and interpret data. The development of digital commerce is a rapidly growing field, and this degree path provides students with the knowledge and skills to stay ahead of the curve.
2. Master of Science in Digital Business: This degree path focuses on the development of digital business models and strategies. It covers topics such as digital marketing, e-commerce, data analytics, and web development. It also provides students with the skills to develop and manage digital business models, as well as the ability to analyze and interpret data. This degree path is ideal for those looking to stay ahead of the curve in the rapidly changing digital business landscape.
3. MBA in Digital Business: This degree path focuses on the development of digital business models and strategies. It covers topics such as digital marketing, e-commerce, data analytics, and web development. It also provides students with the skills to develop and manage digital business models, as well as the ability to analyze and interpret data. This degree path is ideal for those looking to stay ahead of the curve in the rapidly changing digital business landscape.
4. Doctor of Philosophy in Digital Business: This degree path focuses on the development of digital business models and strategies. It covers topics such as digital marketing, e-commerce, data analytics, and web development. It also provides students with the skills to develop and manage digital business models, as well as the ability to analyze and interpret data. This degree path is ideal for those looking to stay ahead of the curve in the rapidly changing digital business landscape.
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Quiz
Submitted Sucessfully
1. What is the main focus of this course?
2. What is the main benefit of customer-centric organizations?
3. What is the main purpose of digital campaigns?
4. What is customer engagement?
Correct Answer: It is the process of creating a meaningful connection between a business and its customers.
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