Digital Fashion Mindset

Course Overview

The Digital Fashion Mindset course is a collaboration between Parsons School of Design at The New School and The Digital Fashion Group Academy. It provides students with an understanding of the digital revolution and its impact on the fashion industry. Students will learn about the effects of the Industrial Revolution and its impact on the automation of textile production, as well as the digital revolution and how data collection and smart devices have changed the climate of fashion in all aspects of business. They will also discuss key players in the industry who have adopted the digital mindset and how they embrace 3D software to minimize waste, reinvent sustainable production processes, and decrease costly physical labor. At the end of the course, students will create a compelling Digital Fashion Mindset Vision Statement and develop their own approach to digitalization.

[Applications]
Upon completion of this course, students can apply their knowledge of the digital revolution and its effects on the fashion industry to their own practice. They can use the Digital Fashion Mindset Vision Statement to create a plan for how they can use digitalization to improve their own fashion business. Additionally, they can use the knowledge gained in the course to develop strategies for how to use data collection and smart devices to create a more sustainable and efficient production process. Finally, they can use the course to explore the potential of digitalization in their own practice and develop a plan for how to use digitalization to create a more successful fashion business.

[Career Paths]
The career paths recommended to learners of this course are:

1. Digital Fashion Designer: Digital fashion designers use digital tools to create innovative designs and develop new trends in the fashion industry. They use 3D software to create prototypes, and use data collection and analytics to understand consumer trends and preferences. Digital fashion designers must be creative and have a good understanding of the latest technology and trends in the fashion industry.

2. Digital Fashion Marketer: Digital fashion marketers use digital marketing strategies to promote fashion products and services. They use social media, search engine optimization, and other digital marketing tactics to reach their target audience. Digital fashion marketers must have a good understanding of the fashion industry and be able to create effective campaigns that will engage customers.

3. Digital Fashion Entrepreneur: Digital fashion entrepreneurs use digital tools to create and launch their own fashion businesses. They use data collection and analytics to understand customer needs and develop strategies to meet those needs. Digital fashion entrepreneurs must have a good understanding of the fashion industry and be able to create innovative products and services that will appeal to their target audience.

4. Digital Fashion Consultant: Digital fashion consultants provide advice and guidance to fashion companies on how to use digital tools to improve their operations. They use data collection and analytics to understand customer needs and develop strategies to meet those needs. Digital fashion consultants must have a good understanding of the fashion industry and be able to provide advice on how to use digital tools to improve operations.

The developing trends in these career paths include the use of artificial intelligence, machine learning, and virtual reality to create more personalized and interactive experiences for customers. Additionally, the use of data collection and analytics to understand customer needs and develop strategies to meet those needs is becoming increasingly important. Finally, the use of digital tools to create innovative products and services is becoming more popular as companies look to stay ahead of the competition.

[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Fashion Design: This degree program provides students with the skills and knowledge necessary to design and create fashion garments. Students learn about the history of fashion, the principles of design, and the latest trends in the industry. They also learn about the business side of fashion, such as marketing, merchandising, and production. This degree is ideal for those interested in pursuing a career in fashion design.

2. Master of Science in Fashion Technology: This degree program focuses on the use of technology in the fashion industry. Students learn about the latest trends in fashion technology, such as 3D printing, virtual reality, and artificial intelligence. They also learn about the use of data analytics and machine learning in fashion design. This degree is ideal for those interested in pursuing a career in fashion technology.

3. Bachelor of Science in Fashion Business: This degree program provides students with the skills and knowledge necessary to manage a fashion business. Students learn about the principles of business management, marketing, and merchandising. They also learn about the legal and ethical aspects of the fashion industry. This degree is ideal for those interested in pursuing a career in fashion business.

4. Master of Science in Fashion Marketing: This degree program focuses on the marketing and promotion of fashion products. Students learn about the principles of marketing, advertising, and public relations. They also learn about the use of digital media and social media in fashion marketing. This degree is ideal for those interested in pursuing a career in fashion marketing.

Developing Trends:
1. Sustainable fashion: Sustainable fashion is becoming increasingly popular as consumers become more aware of the environmental impact of the fashion industry. Sustainable fashion focuses on using materials that are environmentally friendly and reducing waste.

2. Digitalization: Digitalization is transforming the fashion industry, from the way products are designed and produced to the way they are marketed and sold. Digital technologies such as 3D printing, virtual reality, and artificial intelligence are being used to create new and innovative products.

3. Data analytics: Data analytics is being used to gain insights into consumer behavior and preferences. This data is being used to inform product design, marketing strategies, and pricing decisions.

4. Social media: Social media is being used to engage with customers and build brand loyalty. Companies are using social media to promote their products, create content, and interact with customers.