Digital Marketing and Data Driven Analytics

Course Overview

This course provides an overview of digital marketing and data driven analytics. Over the course of four weeks, students will explore different perspectives on how businesses innovate to meet customer expectations. Topics covered include influencer marketing, digital footprints, SEO fundamentals, SEM alignment, UI/UX, social media, and data driven analytics. Through lectures, discussions, and hands-on activities, students will gain an understanding of the digital marketing landscape and how to use data to inform their decisions.

[Applications]
Upon completion of this course, students will be able to apply their knowledge of digital marketing and data driven analytics to create effective digital marketing strategies. They will be able to use their understanding of SEO fundamentals, SEM alignment, UI/UX, and social media to create campaigns that are tailored to their target audience. Additionally, they will be able to use data driven analytics to analyze the impact of their campaigns and make informed decisions.

[Career Paths]

1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role is expected to grow as companies continue to invest in digital marketing strategies.



2. Data Analyst: Data analysts are responsible for collecting, organizing, and analyzing data to help businesses make better decisions. They use a variety of tools and techniques to uncover insights from data and present them in a meaningful way. This role is expected to grow as businesses continue to rely on data-driven decisions.



3. Social Media Manager: Social media managers are responsible for developing and implementing strategies to increase brand awareness and engagement on social media platforms. They create content, monitor conversations, and analyze data to ensure that campaigns are successful. This role is expected to grow as companies continue to invest in social media marketing.



4. UX/UI Designer: UX/UI designers are responsible for creating user-friendly interfaces that are visually appealing and easy to use. They use a variety of tools and techniques to create designs that meet user needs and expectations. This role is expected to grow as companies continue to invest in user experience and user interface design.

[Education Paths]

1. Bachelor of Science in Digital Marketing: This degree path focuses on the fundamentals of digital marketing, including topics such as digital marketing strategy, search engine optimization, social media marketing, and web analytics. It also covers the latest trends in digital marketing, such as influencer marketing, content marketing, and mobile marketing. This degree path is ideal for those who want to pursue a career in digital marketing and data-driven analytics.

2. Master of Science in Data Science: This degree path focuses on the application of data science to digital marketing. It covers topics such as data mining, machine learning, and predictive analytics. It also covers the latest trends in data science, such as artificial intelligence, natural language processing, and deep learning. This degree path is ideal for those who want to pursue a career in data science and digital marketing.

3. Master of Science in Business Analytics: This degree path focuses on the application of business analytics to digital marketing. It covers topics such as data visualization, predictive analytics, and customer segmentation. It also covers the latest trends in business analytics, such as customer journey mapping, customer experience optimization, and customer lifetime value. This degree path is ideal for those who want to pursue a career in business analytics and digital marketing.

4. Doctor of Philosophy in Digital Marketing: This degree path focuses on the research and development of digital marketing. It covers topics such as digital marketing strategy, search engine optimization, social media marketing, and web analytics. It also covers the latest trends in digital marketing, such as influencer marketing, content marketing, and mobile marketing. This degree path is ideal for those who want to pursue a career in research and development of digital marketing and data-driven analytics.