Digital Strategy and Business Opportunity
Embark on a transformative journey into the world of digital strategy and business opportunities with the "Digital Strategy and Business Opportunity" course by the Digital Marketing Institute. Gain the confidence and knowledge you need to excel in your career. Explore how digital and social media have revolutionized consumer expectations and disrupted traditional business operations. Discover cutting-edge digital strategies that drive business growth and success in today's dynamic environment. Learn the core principles of digital marketing, conduct audience and competitive research, and connect with customers on digital platforms. Unleash the power of content marketing to engage your audience and achieve business goals. Join this course to unlock your next career opportunity and earn the prestigious Digital Marketing Institute Certified Digital Marketing Associate certification. Elevate your career prospects with the Digital Marketing Institute, where 92% of members have experienced a positive impact on their careers, propelling them to senior or manager-level positions. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
29th May, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
The Digital Strategy and Business Opportunity course offered by the Digital Marketing Institute is designed to give students the confidence and knowledge they need to advance in their careers. Through this course, students will learn the core principles of digital marketing, as well as the basics of digital strategy, audience and competitive research, and how to connect with the customer. Students will also gain an understanding of how digital and social media have disrupted the way businesses sell to consumers, and how to use digital research and social listening to gain insights into their audience, competitors, and industry. Additionally, students will learn how to recognize the core components of an effective digital marketing strategy, how to use the Buyer’s Journey model to influence purchase decisions over digital platforms, and how to create effective content that engages an audience. Upon completion of the course, students will be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership.
[Applications]
Upon completion of the Digital Strategy and Business Opportunity course, students will be able to apply their knowledge to develop effective digital marketing strategies that will help businesses grow and thrive in a dynamic environment. They will be able to use digital research and social listening to gain insights into their audience, competitors, and industry, as well as recognize the core components of an effective digital marketing strategy. Additionally, students will be able to use the principles of content marketing to create effective content that engages an audience. Upon completion of all courses in the Digital Marketing Institute's Digital Strategy specialization, students will be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership.
[Career Paths]
[Job Position Path]Digital Strategy Manager
[Description]A Digital Strategy Manager is responsible for developing and executing digital strategies to drive business growth. They are responsible for creating and managing digital campaigns, developing digital marketing plans, and optimizing digital channels to maximize ROI. They must have a deep understanding of digital marketing, analytics, and customer segmentation. They must also be able to identify and capitalize on opportunities to increase customer engagement and loyalty.
[Development Trend]The demand for Digital Strategy Managers is expected to continue to grow as businesses become increasingly reliant on digital channels to reach their customers. As digital channels become more complex, the need for professionals with a deep understanding of digital marketing and analytics will become even more important. Companies will also be looking for Digital Strategy Managers who can identify and capitalize on opportunities to increase customer engagement and loyalty. Additionally, the use of AI and machine learning in digital marketing will continue to grow, and Digital Strategy Managers will need to be able to understand and leverage these technologies to maximize ROI.
[Education Paths]
The recommended educational path for learners is to pursue a Bachelor's degree in Digital Strategy and Business Opportunity. This degree program will provide students with the knowledge and skills necessary to develop and implement effective digital marketing strategies. Students will learn how to use digital research and social listening to gain insights into their audience, competitors, and industry. They will also learn how to use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools. Additionally, students will learn how to create effective content that engages an audience and how to develop a creative strategy to deliver on key business goals.
The development trend of this degree program is to focus on the use of digital technology and social media to create innovative strategies for businesses. Students will learn how to use data analytics to gain insights into customer behavior and how to use this information to create effective marketing campaigns. They will also learn how to use digital tools to measure the success of their campaigns and how to optimize them for maximum impact. Additionally, students will learn how to use artificial intelligence and machine learning to create more personalized customer experiences.
Pros & Cons
Teaches various aspects of digital marketing.
Opens eyes to the best way to do marketing.
Covers all relevant topics in digital marketing.
Useful and practical in setting a digital marketing strategy.
Helps expand knowledge and understanding of digital marketing.
Provides the opportunity to study with the Digital Marketing Institute.
Appreciation for listening to people and promoting knowledge.
Waiting for classmates to review projects is time-consuming.
Certification not recognized by the Digital Marketing Institute.
Misleading to claim the course is from DMI if the certification is not recognized.
Course Provider
Provider Coursera's Stats at AZClass
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