Empower Your Brand: Crafting a Powerful Narrative to Redefine Your Business
This course provides entrepreneurs with the tools to craft a powerful narrative to redefine their business. Through Canva Brand Identity worksheets and one-pager and poster templates, participants will learn how to create a strong brand identity and tell their story in a compelling way. With this course, entrepreneurs can gain the confidence to take their business to the next level. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
Course worksheets:
1. Canva Brand Identity worksheets 2. Canva one-pager and poster
Starting your own business is scary...so is getting three years in and feeling like you’ve lost your direction, with no clue as to how to move your brand forward. This class is for anyone who wants to change their brand story, as well as their own.
An award-winning commercial director, Aram has worked with an array of global giants to put their brand message into emotive social content, and has had unique access into the strategic thinking that goes into impactful marketing. You’ll learn the key steps and skills to building a strong brand identity so you can move forward with confidence and clarity, as well as inside tips from the film world to save time and embarrassment.
In this class you’ll learn:
The four core elements to creating a strong brand identity
How to translate your brand story into relatable social media posts
The script-writing technique to creating consistently engaging content
Powerful tools in Canva to create stylish assets
Places to find high quality stock video and photos for free.
You’ll be creating a suite of high quality Instagram assets, including an animated GIF post, a branded Insta story, and a stunning video post, all made inside the free and easy online Canva platform. Whether you’re looking to kick-start your business again, or new to the entrepreneurial journey, this class will give you the strategy, tools and confidence to start crafting a powerful brand identity. Jump in!
[Applications]
Those who have taken this course can apply the knowledge they have gained to craft a powerful brand identity for their business. They can use the four core elements to create a strong brand identity, translate their brand story into relatable social media posts, use the script-writing technique to create consistently engaging content, and use powerful tools in Canva to create stylish assets. Additionally, they can find high quality stock video and photos for free to use in their brand identity. Finally, they can create a suite of high quality Instagram assets, including an animated GIF post, a branded Insta story, and a stunning video post, all made inside the free and easy online Canva platform.
[Career Paths]
Recommended career paths for learners of this course include:
1. Social Media Manager: Social media managers are responsible for creating and managing content for a company's social media accounts. They must be able to create engaging content that resonates with the company's target audience, as well as monitor and respond to comments and messages. This role is becoming increasingly important as more businesses recognize the importance of having a strong online presence.
2. Content Strategist: Content strategists are responsible for creating and managing content for a company's website, blog, and other digital channels. They must be able to create content that is both engaging and informative, as well as optimize it for search engine optimization (SEO). This role is becoming increasingly important as businesses recognize the importance of having a strong online presence.
3. Digital Marketer: Digital marketers are responsible for creating and managing campaigns for a company's digital channels. They must be able to create campaigns that are effective and engaging, as well as track and analyze the results. This role is becoming increasingly important as businesses recognize the importance of having a strong online presence.
4. Brand Storyteller: Brand storytellers are responsible for creating and managing stories for a company's brand. They must be able to create stories that are both engaging and informative, as well as optimize them for SEO. This role is becoming increasingly important as businesses recognize the importance of having a strong online presence.
[Education Paths]
Three degree paths that are recommended for learners of this course are:
1. Bachelor of Business Administration: This degree provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. It also covers topics such as organizational behavior, business law, and economics. This degree is becoming increasingly popular as businesses become more complex and competitive, and as the need for skilled professionals with a broad understanding of business grows.
2. Master of Science in Marketing: This degree focuses on the strategic and analytical aspects of marketing, such as consumer behavior, market research, and product development. It also covers topics such as digital marketing, advertising, and public relations. This degree is becoming increasingly popular as businesses look to leverage digital marketing and analytics to gain a competitive edge.
3. Master of Business Administration: This degree provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. It also covers topics such as organizational behavior, business law, and economics. This degree is becoming increasingly popular as businesses become more complex and competitive, and as the need for skilled professionals with a broad understanding of business grows.
Pros & Cons
Engaging lessons and exercises.
Helps create clarity and vision.
Unconventional approach to branding.
Actionable steps to create content.
Inspiring ideas and creative view.
Limited examples of exercises.
Requires discipline to implement.
Not suitable for content and social media experts.
Production quality could be improved.
Not enough referal value for new learners.
Course Provider
Provider Skillshare's Stats at AZClass
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Quiz
Submitted Sucessfully
1. What are the four core elements to creating a strong brand identity?
2. What type of assets will you be creating in this class?
3. What type of platform will you be using to create the assets?
4. What is the main purpose of this course?
Correct Answer: To learn the key steps and skills to building a strong brand identity.
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