Engagement & Nurture Marketing Strategies

Course Overview

Engagement & Nurture Marketing Strategies is the third course in the Social Marketing Specialization. This course provides learners with an understanding of two of the most effective social strategies used by organizations today. Learners will gain insight into real-world best practice examples and learn what metrics are used to gauge success. The importance of infographics and the impact a well-designed landing page can have on a bottom line will also be discussed. Learners will be able to put their social skills into action with a multimedia filter and focus blog that they will create to demonstrate how social can enable real-time marketing results. Upon completion of this course, learners will have developed a plan to reach their target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

The course is taught by a team of experts, including Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt), Stanford Smith (CEO, Pushing Social), Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios), and Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM).

[Applications]
After completing this course, learners will be able to apply the knowledge and skills they have gained to create effective engagement and nurture marketing strategies. Learners will be able to create a multimedia filter and focus blog to demonstrate how social can enable real-time marketing results. They will also be able to use data visualization and infographics to better understand their target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

[Career Paths]
[Job Position Path]Engagement & Nurture Marketing Strategist
[Description]Engagement & Nurture Marketing Strategists are responsible for developing and executing effective marketing strategies to engage and nurture customers. They use a variety of tactics, such as email campaigns, social media campaigns, content marketing, and more, to reach and engage customers. They also analyze customer data to identify trends and insights, and use this information to develop strategies that will help the company reach its goals. Engagement & Nurture Marketing Strategists must have a strong understanding of customer behavior and be able to develop strategies that will help the company reach its goals.

[Development Trend]The development trend for Engagement & Nurture Marketing Strategists is to focus on customer experience and personalization. As customers become more sophisticated, they expect more personalized experiences. Engagement & Nurture Marketing Strategists must be able to develop strategies that will meet customer expectations and provide a personalized experience. Additionally, they must be able to use data to identify trends and insights, and use this information to develop strategies that will help the company reach its goals.

[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with the knowledge and skills necessary to develop and implement effective digital marketing strategies. The degree will cover topics such as digital marketing analytics, search engine optimization, content marketing, social media marketing, and more. Learners will also gain an understanding of the latest trends in digital marketing, such as artificial intelligence, machine learning, and data-driven marketing. Additionally, learners will develop the skills to create and manage digital campaigns, measure and analyze the performance of digital campaigns, and develop strategies to optimize digital campaigns.

The development trend of digital marketing is rapidly changing, with new technologies and strategies being developed and implemented. As such, learners should be prepared to stay up-to-date with the latest trends and technologies in order to remain competitive in the digital marketing field. Additionally, learners should be prepared to develop their skills in areas such as data analysis, customer segmentation, and customer experience management. Finally, learners should be prepared to develop their skills in areas such as project management, communication, and problem-solving.