Find Your Brand Voice: Personality for Business Success
This online course, Find Your Brand Voice: Personality for Business Success, will help you create a brand that stands out in today's noisy market. Led by Andrea Goulet Ford, you'll learn how to engineer the personalities of some of the world's largest brands. Through videos and a detailed 53-page ebook, you'll create a comprehensive Brand Voice Style Guide for your organization. Learn how to find your brand voice sweet spot, create foundational content, discover your personality, use your brand voice across an organization, and train your team. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [April 29th, 2023]
This course, Find Your Brand Voice: Personality for Business Success, is designed to help participants create a brand that stands out in today's noisy market. Led by Andrea Goulet Ford, participants will learn how to engineer the personalities of some of the world's largest brands. Through videos and a detailed 53-page ebook, participants will create a comprehensive Brand Voice Style Guide for their organization.
The course will cover topics such as the benefits of a brand voice, how to create foundational content, discovering a personality, using the brand voice across an organization, and training a team. Participants will learn brain research that shows how falling in love with a brand is a lot like falling in love with a human, and how personality matters when it comes to the bottom line. They will also learn how to find their brand voice sweet spot with the same model Andrea uses for her Fortune 100 clients. Additionally, they will learn how to step into the shoes of their audience and create compelling content that makes them fall in love. They will also get access to Andrea's popular Brand Character Profile™ to help them find their top six distinguishing brand traits. Finally, they will get access to a Brand Voice Style Guide template that they can easily modify and share with their team.
[Applications]
After taking this course, participants will be able to apply the knowledge they have gained to create a comprehensive Brand Voice Style Guide for their organization. They will be able to use the Brand Character Profile™ to find their top six distinguishing brand traits, and use the Tone Wheel™ to ensure their brand voice is used consistently and confidently across their organization. Additionally, they will have access to a Brand Voice Style Guide template to help them roll out their new brand voice to their team.
[Career Paths]
1. Brand Manager: Brand Managers are responsible for developing and executing marketing strategies to promote a company's brand. They work closely with other departments, such as advertising, product development, and public relations, to ensure that the brand is represented in a consistent and positive manner. Brand Managers must have a deep understanding of the target market and be able to develop creative campaigns that will resonate with the target audience. As the digital landscape continues to evolve, Brand Managers must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.
2. Content Strategist: Content Strategists are responsible for creating and managing content that is both engaging and effective. They must have a deep understanding of the target audience and be able to create content that resonates with them. Content Strategists must also be able to develop a content strategy that aligns with the company's overall goals and objectives. As the digital landscape continues to evolve, Content Strategists must stay up-to-date on the latest trends and technologies to ensure their content is effective.
3. Social Media Manager: Social Media Managers are responsible for managing a company's social media presence. They must have a deep understanding of the target audience and be able to create content that resonates with them. Social Media Managers must also be able to develop a social media strategy that aligns with the company's overall goals and objectives. As the digital landscape continues to evolve, Social Media Managers must stay up-to-date on the latest trends and technologies to ensure their content is effective.
4. Digital Marketer: Digital Marketers are responsible for developing and executing digital marketing strategies to promote a company's products and services. They must have a deep understanding of the target audience and be able to create content that resonates with them. Digital Marketers must also be able to develop a digital marketing strategy that aligns with the company's overall goals and objectives. As the digital landscape continues to evolve, Digital Marketers must stay up-to-date on the latest trends and technologies to ensure their campaigns are effective.
[Education Paths]
1. Bachelor's Degree in Business Administration: A Bachelor's Degree in Business Administration is a great way to gain the skills and knowledge needed to succeed in the business world. This degree program typically covers topics such as accounting, finance, economics, marketing, and management. It also provides students with the opportunity to develop their communication, problem-solving, and critical thinking skills. With the increasing demand for professionals with business acumen, this degree path is becoming increasingly popular and is expected to continue to grow in the coming years.
2. Master's Degree in Brand Management: A Master's Degree in Brand Management is a great way to gain the skills and knowledge needed to create and manage successful brands. This degree program typically covers topics such as brand strategy, consumer behavior, marketing research, and digital marketing. It also provides students with the opportunity to develop their creative thinking, communication, and problem-solving skills. With the increasing demand for professionals with brand management expertise, this degree path is becoming increasingly popular and is expected to continue to grow in the coming years.
3. MBA in Digital Marketing: An MBA in Digital Marketing is a great way to gain the skills and knowledge needed to succeed in the digital marketing world. This degree program typically covers topics such as search engine optimization, content marketing, social media marketing, and digital analytics. It also provides students with the opportunity to develop their communication, problem-solving, and critical thinking skills. With the increasing demand for professionals with digital marketing expertise, this degree path is becoming increasingly popular and is expected to continue to grow in the coming years.
4. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing is a great way to gain the skills and knowledge needed to succeed in the social media marketing world. This degree program typically covers topics such as content creation, analytics, and advertising. It also provides students with the opportunity to develop their communication, problem-solving, and critical thinking skills. With the increasing demand for professionals with social media marketing expertise, this degree path is becoming increasingly popular and is expected to continue to grow in the coming years.
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