From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

Instructor: Brian Hallett

Duration: 10.00

This online course provides an overview of how to create high-impact campaigns that tell brand stories, from assessing client needs to developing creative solutions. It is designed to help freelancers, designers, illustrators, photographers, marketing directors, and small business owners create successful campaigns. ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

24th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

What skills and knowledge will you acquire during this course?
The course will provide students with the skills and knowledge to approach clients, assess their needs, and develop creative campaigns. Students will learn about established methodologies, terminology, and processes used in the industry. They will also learn how to create a simple process for themselves or their clients. The course aims to serve as a launchpad for students to win new creative projects and improve their current ones. The emphasis is on having fun and enjoying the creative process.

How does this course contribute to professional growth?
The course "From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories" offers a methodology that can be easily implemented by individuals in various professional roles such as freelancers, designers, illustrators, photographers, marketing directors, or small business owners. The course aims to provide a simple process for developing creative campaigns for oneself or clients. By incorporating the methodology taught in the course, individuals can enhance their ability to assess client needs and create effective campaigns. Additionally, the course encourages individuals to continuously adapt and incorporate new techniques as their needs evolve. Ultimately, the course aims to empower individuals to win new creative projects and improve their current projects.

Is this course suitable for preparing further education?
This course provides a methodology for creating campaigns that can be easily implemented by individuals in various creative roles, such as freelancers, designers, illustrators, photographers, marketing directors, or small business owners. It aims to help participants develop a simple process to create campaigns for themselves or their clients. The course also encourages participants to incorporate additional techniques as their needs evolve. The goal is to enable participants to win new creative projects and improve their current ones. The course emphasizes the importance of enjoying the process, as it believes that if one is not having fun, it is not worth it.

Course Syllabus

Telling a Brand Story Through Images

In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨.

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Creative Advertising Concepts

In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch.

The Production Plan and the Creative Pitch

In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client.

THE CAPSTONE PROJECT