Fundamentals of Google Analytics
This course provides an introduction to Google Analytics, taught by expert Jeff Sauer. It covers topics such as understanding user demographics, creating dashboards, and provides actionable tips to help users get the most out of their website data. It is a great resource for those looking to gain a better understanding of Google Analytics. ▼
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Course Feature
Cost:
Free Trial
Provider:
ThaiMOOC
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from ThaiMOOC platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
Google Analytics is a powerful tool for understanding website data and improving your business. In this course, Fundamentals of Google Analytics, Jeff Sauer will teach you how to get the most out of your website data. You will learn how to set custom goals based on visitor behavior, use segments and content groups to understand your users, and track campaigns and search terms for insight into traffic sources.
By the end of this course, you will be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website. You will be able to articulate your goals, increase conversions, and use your website to improve your business.
This course is designed for anyone who wants to learn how to use Google Analytics to get the most out of their website data. Whether you are a beginner or an experienced user, this course will provide you with the knowledge and skills you need to become an expert in Google Analytics.
In this course, you will learn how to:
• Set custom goals based on visitor behavior
• Use segments and content groups to understand your users
• Track campaigns and search terms for insight into traffic sources
• Articulate your goals and increase conversions
• Use your website to improve your business
By the end of this course, you will have a comprehensive understanding of Google Analytics and be able to use it to get the most out of your website data. You will be able to make informed decisions about your website and use the data to improve your business.
[Applications]
Those who have taken the Fundamentals of Google Analytics course will be able to apply their knowledge to their own websites in order to better understand their user demographics, track campaigns and search terms, and set custom goals based on visitor behavior. Additionally, they will be able to create the perfect dashboard and use their website data to improve their business.
[Career Paths]
1. Digital Marketing Analyst: Digital marketing analysts use Google Analytics to track and analyze website performance, user behavior, and marketing campaigns. They use this data to develop strategies to improve website performance and increase conversions. This job is expected to grow significantly in the coming years as businesses continue to invest in digital marketing.
2. Data Scientist: Data scientists use Google Analytics to analyze large datasets and uncover insights that can be used to inform business decisions. They use advanced analytics techniques to identify trends and patterns in data, and develop predictive models to forecast future outcomes. This job is expected to grow rapidly in the coming years as businesses increasingly rely on data-driven decision making.
3. Web Developer: Web developers use Google Analytics to track website performance and user behavior. They use this data to identify areas of improvement and develop strategies to optimize website performance. This job is expected to remain in high demand as businesses continue to invest in digital marketing and web development.
4. SEO Specialist: SEO specialists use Google Analytics to track website performance and user behavior. They use this data to identify areas of improvement and develop strategies to optimize website performance for search engine rankings. This job is expected to remain in high demand as businesses continue to invest in digital marketing and SEO.
[Education Paths]
1. Bachelor of Science in Computer Science: This degree path focuses on the fundamentals of computer science, including programming, software engineering, and data structures. It also covers topics such as artificial intelligence, machine learning, and computer networks. This degree path is becoming increasingly popular as technology continues to evolve and become more integrated into our lives.
2. Master of Science in Data Science: This degree path focuses on the analysis and interpretation of data. It covers topics such as data mining, machine learning, and predictive analytics. This degree path is becoming increasingly popular as businesses and organizations look to leverage data to make better decisions and gain a competitive edge.
3. Bachelor of Science in Business Analytics: This degree path focuses on the application of analytics to business decisions. It covers topics such as data visualization, predictive analytics, and data-driven decision making. This degree path is becoming increasingly popular as businesses look to use data to gain insights and make better decisions.
4. Master of Science in Artificial Intelligence: This degree path focuses on the development of intelligent systems. It covers topics such as natural language processing, computer vision, and robotics. This degree path is becoming increasingly popular as artificial intelligence continues to become more integrated into our lives.
Pros & Cons
Great class to start Google Analytics
Simple and to the point
Easy examples to follow
Great for beginners
Pro tips from experienced user
Incredibly insightful
Awesome introduction
None
Course Provider
Provider ThaiMOOC's Stats at AZClass
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