Google Analytics 4 Tutorial for Beginners (2023)
This course provides an introduction to Google Analytics 4, a powerful analytics tool. It covers how to create an account, the admin panel, enhanced measurement, other settings, and standard reports. Learners will gain an understanding of how to use Google Analytics 4 to track and analyze website data. ▼
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Course Feature
Cost:
Free
Provider:
Youtube
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
Google Analytics 4 Tutorial for Beginners (2023) is a comprehensive course designed to help learners understand the fundamentals of Google Analytics 4. This course covers topics such as creating a Google Analytics 4 account/property, exploring the admin panel, enhanced measurement, standard reports, explorations, advertising reports, and more. Learners will also learn how to install Google Analytics 4, track custom events, and view data in Google Analytics 4 reports. After completing this course, learners will have a better understanding of Google Analytics 4 and be able to use it to track and analyze their website data. Additionally, learners will be able to use the knowledge gained in this course to further their analytics career by taking more advanced courses.
[Applications]
After completing this course, learners can apply their knowledge of Google Analytics 4 by setting up their own Google Analytics 4 account/property, exploring the admin panel, and creating custom events to track user behavior. They can also use the standard and advertising reports to gain insights into their website's performance. Finally, learners can use the "Configure" section to customize their Google Analytics 4 setup and use the explorations feature to gain deeper insights into their data.
[Career Paths]
1. Digital Marketing Analyst: Digital marketing analysts are responsible for analyzing data from various digital marketing channels, such as website traffic, social media, email campaigns, and more. They use this data to create strategies and optimize campaigns to increase ROI. With the introduction of Google Analytics 4, digital marketing analysts will need to be well-versed in the new platform to ensure they are able to accurately measure and analyze data.
2. Data Scientist: Data scientists are responsible for analyzing large datasets to uncover trends and insights. With the introduction of Google Analytics 4, data scientists will need to be familiar with the platform in order to accurately analyze data and create meaningful insights.
3. Digital Marketing Manager: Digital marketing managers are responsible for overseeing the digital marketing efforts of an organization. With the introduction of Google Analytics 4, digital marketing managers will need to be well-versed in the new platform in order to ensure their team is able to accurately measure and analyze data.
4. SEO Specialist: SEO specialists are responsible for optimizing websites for search engine rankings. With the introduction of Google Analytics 4, SEO specialists will need to be familiar with the platform in order to accurately measure and analyze data to optimize websites for search engine rankings.
[Education Paths]
1. Bachelor of Science in Data Science: Data Science is a rapidly growing field that combines mathematics, statistics, computer science, and other disciplines to analyze and interpret large datasets. This degree path provides students with the skills and knowledge to develop and apply data-driven solutions to real-world problems. Developing trends in this field include the use of machine learning and artificial intelligence to automate data analysis and the use of big data to gain insights into customer behavior.
2. Master of Science in Business Analytics: Business Analytics is a field that focuses on the use of data and analytics to improve business performance. This degree path provides students with the skills and knowledge to develop and apply data-driven solutions to business problems. Developing trends in this field include the use of predictive analytics to forecast customer demand and the use of artificial intelligence to automate decision-making.
3. Bachelor of Science in Computer Science: Computer Science is a field that focuses on the design and development of computer systems and software. This degree path provides students with the skills and knowledge to develop and apply computer-based solutions to real-world problems. Developing trends in this field include the use of cloud computing to store and process data and the use of artificial intelligence to automate tasks.
4. Master of Science in Information Systems: Information Systems is a field that focuses on the use of technology to manage and store data. This degree path provides students with the skills and knowledge to develop and apply technology-based solutions to real-world problems. Developing trends in this field include the use of blockchain technology to secure data and the use of machine learning to automate data analysis.
Course Provider
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