Google Analytics Beginner to Advanced Setup + Audit
Take your Google Analytics skills to the next level with this comprehensive course on Google Analytics Beginner to Advanced Setup + Audit. Learn to set up, audit and create reports to find your product and business opportunities. ▼
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Course Feature
Cost:
Free
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [April 29th, 2023]
This course, Google Analytics Beginner to Advanced Setup + Audit, is designed to help learners take their knowledge of Google Analytics to the next level. Whether they are a beginner or a power user, this course will guide them through the process of installing the old Universal Analytics and new Google Analytics 4, creating a professional structure of views, auditing their admin settings, setting up goals and events to track any click or move their users make, discussing business models and funnels, and building scheduled reports to monitor product performance.
By the end of the course, learners will have a better understanding of 99% of Google Analytics's functionality, be able to impress their business partners, clients and/or shareholders with new reports and insights, and find a scala of product opportunities to start working on.
[Applications]
Upon completion of this course, participants should be able to apply their knowledge of Google Analytics to set up and audit their own Google Analytics accounts. They should be able to create custom reports in Google Data Studio to monitor product performance and find business opportunities. Additionally, they should be able to set up goals and events to track any click or move their users make.
[Career Paths]
1. Digital Marketing Analyst: Digital marketing analysts are responsible for analyzing data from digital marketing campaigns and providing insights to help improve the effectiveness of campaigns. They use data from Google Analytics, social media platforms, and other sources to identify trends and opportunities for improvement. As digital marketing continues to grow, the demand for digital marketing analysts is expected to increase.
2. SEO Specialist: SEO specialists are responsible for optimizing websites for search engine visibility. They use data from Google Analytics to identify areas of improvement and develop strategies to increase organic traffic. As search engine algorithms become more complex, the demand for SEO specialists is expected to increase.
3. Web Developer: Web developers are responsible for creating and maintaining websites. They use data from Google Analytics to identify areas of improvement and develop strategies to increase website performance. As web development continues to evolve, the demand for web developers is expected to increase.
4. Data Scientist: Data scientists are responsible for analyzing large datasets to identify trends and insights. They use data from Google Analytics to identify areas of improvement and develop strategies to increase website performance. As data science continues to evolve, the demand for data scientists is expected to increase.
[Education Paths]
Recommended degree paths:
1. Bachelor of Science in Business Analytics: This degree program focuses on the application of data analytics to business decision-making. It covers topics such as data mining, predictive analytics, and data visualization. Students learn to use software tools such as Google Analytics to analyze data and develop strategies to improve business performance. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
2. Master of Science in Data Science: This degree program focuses on the application of data science to solve real-world problems. It covers topics such as machine learning, artificial intelligence, and natural language processing. Students learn to use software tools such as Google Analytics to analyze data and develop models to predict outcomes. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
3. Master of Science in Business Analytics: This degree program focuses on the application of data analytics to business decision-making. It covers topics such as data mining, predictive analytics, and data visualization. Students learn to use software tools such as Google Analytics to analyze data and develop strategies to improve business performance. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
4. Doctor of Philosophy in Data Science: This degree program focuses on the application of data science to solve real-world problems. It covers topics such as machine learning, artificial intelligence, and natural language processing. Students learn to use software tools such as Google Analytics to analyze data and develop models to predict outcomes. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
Pros & Cons
Informative
Well organized
Clear delivery
Examples given
Good teaching technique
Outdated information
Unrelevant screencasts
Limited experience without website
No sales funnel insights
Course Provider
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