Google My Business: Complete Listing Optimisation Training

Course Overview

This three-week introductory course will provide participants with the knowledge, skills, and confidence to set up and optimise a Google My Business listing. Participants will learn how to create high-quality local citations, explore the biggest GMB SEO ranking factors, and understand why reviews and local ads are key tools for improving GMB visibility. By the end of the course, participants will know how to effectively optimise a Google My Business listing that generates more local enquiries, phone calls, and clicks to their business. This course is designed for anyone interested in learning about Google My Business listings and how to optimise them.

[Applications]
Upon completion of this course, participants can apply their knowledge to optimise their Google My Business listing and improve their local SEO ranking. They can also use the skills they have acquired to help other local businesses with their GMB listing and local SEO. Additionally, they can explore further courses from the same provider to expand their SEO knowledge.

[Career Paths]
A recommended career path for learners of this course is a Google My Business Listing Optimisation Specialist. This job position involves optimising Google My Business listings for local businesses to improve their local SEO ranking and generate more leads and enquiries. The specialist will need to be knowledgeable in SEO, local citations, reviews, and local ads. They will need to be able to create high-quality local citations, generate reviews, and set up and run local ads that get results. The development trend for this job position is that it is becoming increasingly important for local businesses to have an optimised Google My Business listing in order to be successful. As such, the demand for Google My Business Listing Optimisation Specialists is expected to increase in the future.

[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing or a related field. This degree will provide learners with a comprehensive understanding of the principles and practices of digital marketing, including SEO, content marketing, social media marketing, and more. It will also equip learners with the skills and knowledge to effectively manage and optimize a Google My Business listing. Additionally, the degree will provide learners with the opportunity to develop their skills in areas such as analytics, data analysis, and customer service. The development trend of this degree is to focus on the use of digital technologies to create and manage digital marketing campaigns, as well as to develop strategies for optimizing a business’s online presence. This degree will also provide learners with the opportunity to gain experience in areas such as web design, web development, and digital analytics.