Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action
This class is perfect for anyone looking to improve their copywriting skills. In 75 minutes, entrepreneur Jack Zerby will take you through the history of sales letters, how to identify audiences, and how to create engaging headlines. You'll also learn classic, structured writing frameworks that create emotion and prompt reader action. Plus, Jack will challenge you to spend just a few minutes writing every day. With 12 short video lessons, you'll be able to write an eye-catching headline and 500-1500 words of ad copy that resonates with your audience. Don't miss out on this opportunity to become a master copywriter! ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
No Information
Language:
English
Course Overview
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Updated in [July 21st, 2023]
What skills and knowledge will you acquire during this course?
During this course, students will acquire skills and knowledge in mastering their copywriting voice, identifying audiences, harnessing popular writing formulas, creating engaging headlines, and applying time-tested principles from renowned copywriters. They will also learn how to craft effective headlines, write features-and-benefits copy, and practice exercises for writing like the best copywriters of all time. By the end of the course, students will be able to write eye-catching headlines and ad copy that resonates with their audience and aligns with classic copywriting frameworks.
How does this course contribute to professional growth?
This course contributes to professional growth by providing students with the knowledge and skills to master their copywriting voice, create engaging headlines, and inspire action through words. Students will learn time-tested principles from renowned copywriters and practice exercises to improve their writing abilities. By the end of the course, students will be able to write effective headlines and ad copy that resonates with their audience and aligns with classic copywriting frameworks.
Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. The course focuses on improving copywriting skills, which is a valuable skill in many fields and industries. It covers various aspects of copywriting, including identifying audiences, using popular writing formulas, and creating engaging headlines. The course also teaches time-tested principles from renowned copywriters and provides opportunities for students to practice and apply their skills. Overall, this course equips students with the necessary skills and knowledge to excel in further education and professional settings.
Course Syllabus
Introduction
What is Copywriting?
Audience: What to Ask and Why
Classic Structures: Frameworks
Classic Structures: Principles (Part I)
Classic Structures: Principles (Part II)
Headlines: Analyzing What Works
Headlines: Purpose, Types, and Upworthy
Headlines: Frameworks
Headlines: Applications
Copy: Features and Benefits
Short vs. Long Copy
Improving Your Skills
Pros & Cons
Comprehensive and Actionable Content: Users found the course to be packed with valuable information and practical advice. They appreciated the detailed explanations and step-by-step guidance provided, which helped them improve their copywriting skills effectively.
Real-World Application and Results: Many users reported applying the techniques learned in the course to their own copywriting projects and clients. They mentioned experiencing significant improvements in their work, leading to tangible results such as increased income. The course's credibility and the instructor's expertise were highlighted as contributing factors to their success.
Limited Duration: Some users expressed a desire for a longer course duration, as they felt that the 1.5-hour duration was not sufficient to cover all aspects of copywriting comprehensively. They wished for more in-depth content and additional examples to further enhance their learning experience.
Lack of Interactivity: A few users mentioned that the course lacked interactive elements, such as exercises or opportunities for direct feedback from the instructor. They felt that incorporating interactive components could have made the learning process more engaging and facilitated better understanding and application of the concepts taught.
Course Provider
Provider Skillshare's Stats at AZClass
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