Influence Essentials for Leadership and Marketing
This course provides essential knowledge on the power of influence in leadership and marketing. It explores how influence shapes our thoughts, ideas, and concepts from childhood to adulthood, and how external influences such as peers and media can have a significant impact. It provides the necessary tools to help individuals understand and use influence to their advantage. ▼
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Course Feature
Cost:
Free
Provider:
Edx
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an overview of the concept, significance, and approach to influence along with the methods, techniques, and skills of influencing for sustainable organizational success. It covers topics such as the meaning, concept, and significance of influence, types and stages of influence, techniques and skills associated with the process of influence, customer decision-making process, impact of influence on the customer decision-making process, influencer marketing, concept and types, and the role of influencer marketing in business. Participants will gain an understanding of the difference between “Power” and “Influence” and how to understand and apply influence and persuasion to manage organisations and affect customer behaviour. The course will also create a mindset that the “ability to influence” is so much more important and satisfying than the “ability to control”.
[Applications]
The application of this course can be seen in various aspects of leadership and marketing. Leaders can use the concepts and techniques of influence to motivate and inspire their teams. Marketers can use the knowledge of consumer psychology and influencer marketing to create effective campaigns and strategies. The course also provides an understanding of the difference between “Power” and “Influence” and how to use influence to manage organisations and affect customer behaviour. Thus, this course can be applied to create a mindset that the “ability to influence” is more important and satisfying than the “ability to control”.
[Career Paths]
1. Leadership Development Manager: Leadership development managers are responsible for developing and implementing leadership development programs for their organization. They work with senior management to identify areas of improvement and create strategies to develop the leadership skills of their employees. They also work with external partners to create and deliver leadership development programs. As organizations become increasingly aware of the importance of developing their leaders, the demand for leadership development managers is expected to grow.
2. Marketing Manager: Marketing managers are responsible for developing and executing marketing strategies to promote their organization’s products and services. They work with internal and external stakeholders to create campaigns, analyze data, and measure the success of their efforts. As organizations become more reliant on digital marketing, the demand for marketing managers with strong influence skills is expected to increase.
3. Social Media Manager: Social media managers are responsible for managing the organization’s social media presence. They create content, engage with followers, and measure the success of their efforts. As organizations become increasingly reliant on social media to reach their target audiences, the demand for social media managers with strong influence skills is expected to grow.
4. Public Relations Manager: Public relations managers are responsible for managing the organization’s public image. They create and execute campaigns to promote the organization’s products and services, and work with the media to ensure positive coverage. As organizations become increasingly reliant on public relations to reach their target audiences, the demand for public relations managers with strong influence skills is expected to grow.
[Education Paths]
1. Bachelor of Science in Business Administration: This degree path focuses on the fundamentals of business, such as accounting, finance, economics, and marketing. It also covers topics such as leadership, communication, and organizational behavior. This degree path is ideal for those looking to gain a comprehensive understanding of the business world and develop the skills necessary to become successful leaders and marketers.
2. Master of Science in Marketing: This degree path focuses on the principles and practices of marketing, including consumer behavior, market research, and digital marketing. It also covers topics such as brand management, advertising, and public relations. This degree path is ideal for those looking to gain a deeper understanding of the marketing field and develop the skills necessary to become successful marketers.
3. Master of Science in Leadership: This degree path focuses on the principles and practices of leadership, including team building, conflict resolution, and decision-making. It also covers topics such as organizational culture, change management, and strategic planning. This degree path is ideal for those looking to gain a deeper understanding of the leadership field and develop the skills necessary to become successful leaders.
4. Doctor of Philosophy in Business Administration: This degree path focuses on the advanced concepts of business, such as strategic management, international business, and entrepreneurship. It also covers topics such as organizational behavior, human resource management, and operations management. This degree path is ideal for those looking to gain a comprehensive understanding of the business world and develop the skills necessary to become successful leaders and marketers.
The developing trends in these degree paths include the use of technology and data analytics to gain insights into customer behavior, the use of social media to reach and engage customers, and the use of artificial intelligence to automate marketing processes. Additionally, the focus on sustainability and ethical practices is becoming increasingly important in the business world.
Course Provider
Provider Edx's Stats at AZClass
Influence Essentials for Leadership and Marketing provides the fundamentals of leadership and marketing influence. It explores how influences shape our thoughts, ideas and concepts from childhood to adulthood and how external influences such as peers and the media can have a major impact. It provides the necessary tools to help individuals understand and use influence to their advantage. This course will help learners understand the concepts, meaning and methods of impact, and the methods, techniques and skills that influence the success of sustainable organizations. It will understand the difference between "power" and "influence" and discuss aspects of influence, types of influence, consumer psychology, and how to understand and apply influence and persuasion to manage organizations and influence customer behavior.
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