Intro To PR: Storytelling Pays in Marketing
This course provides an introduction to the power of storytelling in marketing. It helps participants learn how to create a brand that resonates with their audience, create content that stands out, and develop a unique voice that will help them stand out from the competition. It also provides tips on how to avoid repeating the same old strategies. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
What skills and knowledge will you acquire during this course?
Upon completion of Intro To PR: Storytelling Pays in Marketing, learners will acquire knowledge and skills in crafting a brand story, creating content, events, and promotions that enhance the brand story, avoiding bad storytelling that damages their brand, public relations, marketing, advertising, branding, and communications. They will also gain an understanding of how to use digital and traditional media to reach target audiences, analyze data to inform decisions, and develop and implement effective communication strategies.
How does this course contribute to professional growth?
Intro To PR: Storytelling Pays in Marketing is a course designed to help marketers and students of marketing create a brand that people pay attention to and care about. Through this course, learners will gain an understanding of how to find, identify, and own their brand's story, how to create and leverage content, events, and promotions that enhance the brand story, and how to avoid bad storytelling that damages their brand. This course contributes to professional growth by providing learners with the knowledge and skills to craft a brand story and create content, events, and promotions that enhance the brand story. Learners will also be able to avoid bad storytelling that damages their brand, and will be exposed to real-world case studies. Upon completion of the course, learners will have a better understanding of public relations, storytelling, marketing, advertising, branding, and communications, which can be applied to their own businesses or to their current marketing roles.
Is this course suitable for preparing further education?
Intro To PR: Storytelling Pays in Marketing is a suitable course for preparing further education. Learners will gain an understanding of how to find, identify, and own their brand's story, how to create and leverage content, events, and promotions that enhance the brand story, and how to avoid bad storytelling that damages their brand. Upon completion of the course, students will have the knowledge and skills to craft a brand story and create content, events, and promotions that enhance the brand story. They will also be able to avoid bad storytelling that damages their brand. The three job position paths recommended to learners of this course are Public Relations Manager, Content Marketing Manager, and Social Media Manager. Three degree paths that are recommended for learners of this course are Bachelor of Arts in Public Relations, Master of Science in Strategic Communication, and Master of Arts in Media and Communication. These courses provide students with the knowledge and skills needed to develop and manage effective public relations campaigns, create effective messaging, and use digital and traditional media to reach target audiences.
Pros & Cons
Teaches how to use customer info to tell good stories.
Casual, comfortable and informative teaching style.
Made marketing seem fun and meaningful.
Can be lulled into casual complacency.
Pushy, cheesy and inauthentic marketing.
Can be overwhelming with high quality content.
Course Provider
Provider Skillshare's Stats at AZClass
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