Introduction to Product Management

Course Overview

This course, Introduction to Product Management, provides an overview of modern management techniques and how they can be applied to product development. Participants will learn about Design Thinking, Agile and Lean principles, practices and techniques, and how to use them to create value, flow and quality. This course is suitable for those new to the role of Product Manager, those considering transitioning into Product Management, those working in functions or departments that work closely with the Technology and Product teams, those in a senior leadership position seeking a high-level understanding of product management, and those starting their journey to product management accreditation.

[Applications]
Upon completion of this course, participants will be able to apply the principles, practices and techniques of modern product management to their own work. They will be able to use Design Thinking, Agile and Lean approaches to create products, services, and features that satisfy customer needs. Additionally, they will be able to use the mindset shift to approach work in a more impactful way.

[Career Paths]
1. Product Manager: Product Managers are responsible for the development and execution of product strategies and plans. They are responsible for understanding customer needs, market trends, and competitive landscape to develop and launch products that meet customer needs. They also work closely with engineering, design, and marketing teams to ensure successful product launches. As the demand for digital products and services continues to grow, Product Managers are in high demand and the role is expected to continue to grow in the coming years.

2. Product Designer: Product Designers are responsible for creating the look and feel of a product. They work closely with Product Managers to ensure that the product meets customer needs and is visually appealing. They use a variety of tools and techniques to create user interfaces, user experiences, and product visuals. As the demand for digital products and services continues to grow, Product Designers are in high demand and the role is expected to continue to grow in the coming years.

3. Product Analyst: Product Analysts are responsible for gathering and analyzing data to inform product decisions. They use a variety of tools and techniques to collect and analyze data from customer feedback, market trends, and competitive landscape. They use this data to inform product strategies and plans. As the demand for digital products and services continues to grow, Product Analysts are in high demand and the role is expected to continue to grow in the coming years.

4. Product Marketing Manager: Product Marketing Managers are responsible for developing and executing marketing strategies and plans for products. They work closely with Product Managers to ensure that the product meets customer needs and is marketed effectively. They use a variety of tools and techniques to create marketing campaigns, develop content, and measure the success of product launches. As the demand for digital products and services continues to grow, Product Marketing Managers are in high demand and the role is expected to continue to grow in the coming years.

[Education Paths]
1. Bachelor of Science in Product Management: This degree program provides students with the knowledge and skills needed to develop, manage, and market products. Students learn about product design, development, and marketing, as well as the principles of project management, customer service, and business analytics. This degree is becoming increasingly popular as the demand for product managers grows.

2. Master of Science in Product Management: This degree program provides students with a deeper understanding of product management, including the development of product strategies, the management of product portfolios, and the use of data to inform product decisions. Students also learn about the principles of product design, customer experience, and product marketing. This degree is ideal for those looking to advance their career in product management.

3. MBA in Product Management: This degree program provides students with the skills and knowledge needed to lead product teams and develop successful products. Students learn about product strategy, product design, customer experience, and product marketing. This degree is ideal for those looking to move into a leadership role in product management.

4. Doctor of Philosophy in Product Management: This degree program provides students with the advanced knowledge and skills needed to become experts in product management. Students learn about product design, development, and marketing, as well as the principles of project management, customer service, and business analytics. This degree is ideal for those looking to pursue a career in academia or research.