Introduction to the Digital Advertising Landscape faq

instructor Instructor: Chris J. Vargo instructor-icon
duration Duration: duration-icon

This course introduces students to the digital advertising landscape, covering the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us to provide an actionable roadmap on how small businesses can leverage state of the art advertising technologies. Students will gain an understanding of digital advertising, consumer data, ad tech, and how to strategically identify digital advertising opportunities.

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Coursera

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

10th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 25th, 2023]

What skills and knowledge will you acquire during this course?
Students will acquire skills and knowledge in understanding the complexity of the digital advertising landscape. They will learn about different types of ads such as display, video, audio, sponsored, native, social media, and search. They will also gain knowledge about consumer data and the ad tech that utilizes that data. The course will cover major forms of digital advertising, including basic display ads, search ads, and programmatic advertising concepts. The Trade Desk, a leading programmatic advertising provider, will provide expertise and guidance on leveraging advanced advertising technologies for small businesses. By the end of the course, students will have a strategic understanding of digital advertising in its various forms and the ability to identify digital advertising opportunities.

How does this course contribute to professional growth?
This course provides a comprehensive overview of the digital advertising landscape, including various types of ads such as display, video, audio, sponsored, native, social media, and search. It also covers the complexities of consumer data and ad tech. By exploring different forms of digital advertising, from basic display ads to cutting-edge programmatic advertising concepts, students gain a deep understanding of the options available to digital marketers. The course also includes insights from The Trade Desk, a leading programmatic advertising provider, on leveraging advanced advertising technologies for small businesses. Overall, this course equips students with the knowledge to strategically identify digital advertising opportunities, contributing to their professional growth in the field.

Is this course suitable for preparing further education?
Yes, it covers a wide array of ad types, including display, video, audio, sponsored, native, social media, and search ads. The course delves into the complexity of consumer data and the intricate workings of ad tech that act upon this data. With a focus on major forms of digital advertising, ranging from foundational display ads to cutting-edge programmatic advertising concepts, the course equips students with a holistic understanding of the digital advertising ecosystem.

Pros & Cons

Pros Cons
  • pros

    Simple learning process

  • pros

    Comprehensive coverage of digital marketing concepts

  • pros

    Relevant for all businesses

  • pros

    Engaging and informative

  • pros

    Digestible and clear material

  • cons

    Time consuming

  • cons

    Lack of videos

  • cons

    Out of place Trade Desk certification

  • cons

    Jumping from basic to technical

  • cons

    Disjointed structure

  • cons

    Misunderstood discussion requirements

Course Provider

Provider Coursera's Stats at AZClass

Discussion and Reviews

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faq FAQ for Advertising Courses

Q1: What types of digital advertising are covered in this course?

This course covers the major forms of digital advertising, including display, video, audio, sponsored, native, social media and search.

Q2: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q3: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q4: Can I take this course for free?

Yes, this is a free course offered by Coursera, please click the "go to class" button to access more details.

Q5: How many people have enrolled in this course?

So far, a total of 0 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q6: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Coursera's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Coursera may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Advertising courses and certifications, our extensive collection at azclass.net will help you.

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