LinkedIn Marketing: LinkedIn Essentials and Content Creation

4.5

Learners: 353

Instructor: /

Duration: 6.00

Discover how to use LinkedIn effectively to build your personal brand and organisation marketing. Learn from experts at Social Media College, Australia, and explore discoverability strategies, network growth and engagement, and leveraging group memberships. Get the most out of LinkedIn with this 4-part series. ▼▲

Course Feature Course Overview Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Futurelearn

Certificate:

Paid Certification

Language:

English

Start Date:

Self paced

Course Overview

❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [June 30th, 2023]

This course, LinkedIn Marketing: LinkedIn Essentials and Content Creation, is designed to help professionals understand how to use LinkedIn effectively for their personal brand and organisation marketing. Through this course, participants will learn best practices for optimising their personal or business profile, discoverability strategies, ways to build and convey authority on their page, and how to grow and engage their network. Additionally, participants will assess the benefits of LinkedIn premium services, leverage group memberships, and match LinkedIn content types to different buyer stages. This course is not specifically for marketers, but is a useful starting point for anyone looking to harness the opportunities available through LinkedIn. Participants will need to have a LinkedIn account for this course.

[Applications]
Upon completion of this course, participants will have the knowledge and skills to effectively use LinkedIn for personal and business purposes. They will be able to create engaging content, optimise their profile, grow and engage their network, and leverage group memberships. They will also be able to assess the benefits of LinkedIn premium services. Participants can apply these skills to their own personal and business profiles to help them stand out from the millions of users online.

[Career Paths]

A career path recommended to learners of this course is that of a LinkedIn Marketing Specialist. This job position involves creating and managing campaigns on LinkedIn to promote a company's products and services. The specialist will need to have a deep understanding of the platform and its features, as well as the ability to create engaging content that resonates with the target audience. They will also need to be able to track and analyze the performance of campaigns and make adjustments as needed. The development trend for this job position is to focus on creating content that is tailored to the target audience, as well as leveraging the latest features of the platform to maximize reach and engagement.

[Education Paths]

The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with the knowledge and skills necessary to create and manage successful digital marketing campaigns. It will cover topics such as SEO, content marketing, social media marketing, email marketing, and more. Additionally, learners will gain an understanding of the latest trends in digital marketing and how to use them to their advantage. The development trend of this degree is to focus on the use of data and analytics to measure the success of digital marketing campaigns and to develop strategies for optimizing them.