Marketing in a Digital World
Explore the essentials of Marketing in a Digital World ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
30th Aug, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 05th, 2023]
Marketing in a Digital World is a popular course offered by Coursera, with over 500,000 learners and rated by Class Central as one of the Top 50 MOOCs of All Time. This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
The course is designed to help learners understand how digital tools are changing the nature of marketing, and how they allow consumers to take a more active role in product development, promotion, placement, and pricing activities. Learners will gain a new set of concepts, tools, and stories to enhance their digital marketing efforts.
The course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learners can explore how their Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
This course is ideal for marketing professionals, entrepreneurs, and students who want to gain a better understanding of how digital tools are changing the marketing landscape. It is also suitable for those who are interested in learning more about digital marketing and how to use digital tools to their advantage.
By the end of the course, learners will have a better understanding of how digital tools are changing the nature of marketing, and how they can use these tools to their advantage. They will also have a better understanding of how to use digital tools to create effective marketing campaigns.
So, if you are interested in learning more about digital marketing and how to use digital tools to your advantage, then this course is for you. Sign up today and start learning how to use digital tools to revolutionize your marketing efforts.
[Applications]
After completing this course, learners can apply their knowledge of digital marketing to their own businesses or organizations. They can use the concepts, tools, and stories to create effective digital marketing campaigns and strategies. Learners can also use the course to gain a better understanding of the digital marketing landscape and how to leverage digital tools to reach their target audiences. Additionally, learners can use the course to prepare for admission into Gies College of Business’ suite of online programs, such as the iMBA and iMSM.
[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They are also responsible for developing strategies to increase customer engagement and retention. As digital marketing continues to grow, the demand for digital marketing managers is expected to increase.
2. Social Media Manager: Social media managers are responsible for managing a company’s social media presence. They create content, monitor conversations, and engage with customers on social media platforms. As social media continues to grow, the demand for social media managers is expected to increase.
3. Content Marketing Manager: Content marketing managers are responsible for creating and managing content that is used to promote a company’s products and services. They are also responsible for developing strategies to increase customer engagement and retention. As content marketing continues to grow, the demand for content marketing managers is expected to increase.
4. Digital Analytics Manager: Digital analytics managers are responsible for analyzing data from digital marketing campaigns and providing insights to help improve performance. They are also responsible for developing strategies to increase customer engagement and retention. As digital analytics continues to grow, the demand for digital analytics managers is expected to increase.
[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use digital tools to create, manage, and measure campaigns, as well as how to analyze data to make informed decisions. This degree is becoming increasingly popular as digital marketing continues to grow in importance.
2. Master of Science in Digital Media: This degree program focuses on the use of digital media to create, manage, and measure campaigns. Students learn how to use digital tools to create engaging content, optimize campaigns, and measure results. This degree is becoming increasingly popular as digital media continues to become more important in marketing.
3. Master of Science in Data Science: This degree program focuses on the use of data to inform marketing decisions. Students learn how to use data to create, manage, and measure campaigns, as well as how to analyze data to make informed decisions. This degree is becoming increasingly popular as data science continues to become more important in marketing.
4. Master of Science in Artificial Intelligence: This degree program focuses on the use of artificial intelligence to create, manage, and measure campaigns. Students learn how to use AI tools to create engaging content, optimize campaigns, and measure results. This degree is becoming increasingly popular as AI continues to become more important in marketing.
Pros & Cons
Enjoyable format (short videos, questions, case studies, peer reviews)
Introduces 4 Ps of marketing
Helpful for experienced marketers
Outdated content
Too basic
Misrepresented in description/title
Technical issues
Course Provider
Provider Coursera's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
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Quiz
Submitted Sucessfully
1. What is the purpose of this course?
2. What is Class Central?
3. What is the iMBA?
4. What is the iMBA program?
Correct Answer: It is a degree program offered by Gies College of Business.
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