Marketing Mix Implementation
This Specialization provides an in-depth exploration of the marketing mix and the necessary skills to develop and implement successful marketing strategies. Learners will gain a comprehensive understanding of the marketing mix and its application in the modern business environment. ▼
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Course Feature
Cost:
Free Trial
Provider:
Coursera
Certificate:
No Information
Language:
English
Start Date:
Self Paced
Course Overview
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Updated in [March 06th, 2023]
This course, Marketing Mix Implementation, provides an overview of the various elements of marketing mix and how they can be implemented in a business. It covers topics such as pricing, communication, product management, marketing, brand architecture, brand management, brand engagement, psychology, price discrimination, pricing strategies, retail management, and supply chain. Students will gain an understanding of the various elements of the marketing mix and how they can be used to create a successful marketing strategy. They will also learn how to use pricing strategies to maximize profits and how to manage a retail business. Additionally, students will gain an understanding of the psychology behind pricing and brand engagement. By the end of the course, students will have a comprehensive understanding of the marketing mix and how to implement it in their own business.
[Applications]
After completing this course, students should be able to apply the concepts of marketing mix implementation to their own businesses. They should be able to identify the right pricing strategies for their products and services, create effective communication plans, and manage their brands effectively. Additionally, they should be able to understand the psychology behind pricing and brand engagement, as well as the importance of retail management and supply chain management.
[Career Paths]
1. Marketing Manager: A marketing manager is responsible for developing, implementing and executing strategic marketing plans for an organization in order to attract potential customers and retain existing ones. They are also responsible for analyzing market trends and overseeing campaigns. With the rise of digital marketing, marketing managers must be well-versed in the latest technologies and trends in order to effectively reach their target audience.
2. Brand Manager: A brand manager is responsible for developing and maintaining a brand’s image and identity. They are responsible for creating and executing marketing campaigns, managing the brand’s budget, and monitoring the brand’s performance. With the rise of social media, brand managers must be well-versed in the latest technologies and trends in order to effectively reach their target audience.
3. Product Manager: A product manager is responsible for developing and managing products throughout their lifecycle. They are responsible for researching and analyzing market trends, developing product strategies, and overseeing product launches. With the rise of digital products, product managers must be well-versed in the latest technologies and trends in order to effectively reach their target audience.
4. Pricing Manager: A pricing manager is responsible for developing and implementing pricing strategies for an organization. They are responsible for researching and analyzing market trends, developing pricing models, and monitoring pricing performance. With the rise of digital products, pricing managers must be well-versed in the latest technologies and trends in order to effectively reach their target audience.
[Education Paths]
1. Bachelor of Business Administration (BBA): This degree focuses on the fundamentals of business, such as accounting, finance, economics, and marketing. It also provides a comprehensive understanding of the principles of business management and the tools needed to succeed in the business world. The BBA degree is becoming increasingly popular as it provides a strong foundation for those looking to pursue a career in marketing. Additionally, the degree provides a great opportunity to gain experience in the field and develop the skills needed to succeed in the industry.
2. Master of Science in Marketing (MSM): This degree focuses on the advanced concepts of marketing, such as consumer behavior, market research, and marketing strategy. It also provides a comprehensive understanding of the principles of marketing and the tools needed to succeed in the industry. The MSM degree is becoming increasingly popular as it provides a strong foundation for those looking to pursue a career in marketing. Additionally, the degree provides a great opportunity to gain experience in the field and develop the skills needed to succeed in the industry.
3. Master of Business Administration (MBA): This degree focuses on the fundamentals of business, such as accounting, finance, economics, and marketing. It also provides a comprehensive understanding of the principles of business management and the tools needed to succeed in the business world. The MBA degree is becoming increasingly popular as it provides a strong foundation for those looking to pursue a career in marketing. Additionally, the degree provides a great opportunity to gain experience in the field and develop the skills needed to succeed in the industry.
4. Doctor of Philosophy in Marketing (PhD): This degree focuses on the advanced concepts of marketing, such as consumer behavior, market research, and marketing strategy. It also provides a comprehensive understanding of the principles of marketing and the tools needed to succeed in the industry. The PhD degree is becoming increasingly popular as it provides a strong foundation for those looking to pursue a career in marketing. Additionally, the degree provides a great opportunity to gain experience in the field and develop the skills needed to succeed in the industry.
Course Provider
Provider Coursera's Stats at AZClass
The Marketing Mix Implementation provides an in-depth exploration of marketing mix and the skills necessary to develop and implement a successful marketing strategy. Participants will develop a comprehensive understanding of the marketing mix and its application in the modern business environment. Learners can learn about the various pricing strategies they can use, such as price discrimination, cost-plus pricing, and value-based pricing. They can also learn how to use pricing to maximize profits and set prices that are competitive in the market. Additionally, learners can understand the psychology behind pricing and how it can be used to influence consumer behavior.
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