Master Digital Marketing
Digital marketing is an essential tool for businesses to reach their customers. With this comprehensive learning path, you can gain a deep understanding of how social media marketing and SEO work, learn the right tools and techniques, and discover best practices in this field. Master the fundamentals of digital marketing, learn how to use social media in your marketing strategy, and identify how to use SEO principles and analyze site SEO. Take the first step towards becoming a digital marketing expert today! ▼
ADVERTISEMENT
Course Feature
Cost:
Free Trial
Provider:
LinkedIn Learning
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 04th, 2023]
What skills and knowledge will you acquire during this course?
The Master Digital Marketing course provides learners with the knowledge and skills to become successful digital marketers. Learners will acquire a comprehensive understanding of digital marketing principles, tools, and techniques, as well as best practices for creating effective marketing campaigns. Through this course, learners will gain the ability to develop and execute effective digital marketing strategies that will help them reach their goals. Specifically, learners will gain expertise in managing and optimizing large-scale product feeds and ad campaigns, using automated solutions such as Dynamic Ads for Broad Audiences (DABA) on Meta. They will also develop strong analytical skills, experience with attribution models and major data analytics platforms, and proficiency in marketing technology platforms (MMPs, CDPs, creative/feed optimization tools). Additionally, learners will gain knowledge of data integrations, privacy compliance, international strategy, app, and video experience. Finally, they will develop critical thinking, collaboration, and alignment skills, which are essential for navigating the dynamic marketing landscape.
How does this course contribute to professional growth?
The Master Digital Marketing course provides learners with the knowledge and skills necessary to become successful digital marketers. Learners will gain a comprehensive understanding of digital marketing principles, tools, and techniques, as well as best practices for creating effective marketing campaigns. With this course, learners will be able to develop and execute effective digital marketing strategies that will help them reach their goals. This course can contribute to professional growth by providing learners with the skills and knowledge needed to be successful in the digital marketing field. The course will also help learners understand the latest trends in digital marketing, as well as the tools and techniques used to create successful campaigns. Additionally, the course will provide learners with the skills needed to apply for positions such as Digital Marketing Specialist at Etsy, which requires expertise in managing and optimizing large-scale product feeds and ad campaigns.
Is this course suitable for preparing further education?
The Master Digital Marketing course provides learners with the knowledge and skills necessary to become successful digital marketers. Learners will gain a comprehensive understanding of digital marketing principles, tools, and techniques, as well as best practices for creating effective marketing campaigns. With this course, learners will be able to develop and execute effective digital marketing strategies that will help them reach their goals. This course is suitable for preparing further education, as it provides the necessary knowledge and skills to become a Digital Marketing Specialist, as outlined in the job description for the position at Etsy. The course covers topics such as managing and optimizing large-scale product feeds and ad campaigns, data analytics, marketing technology platforms, data integrations, privacy compliance, international strategy, app, and video experience. These topics are essential for navigating the dynamic marketing landscape and will help learners prepare for further education in digital marketing.
Course Syllabus
Course 1: Digital Marketing Foundations
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.Course 2: Social Media Marketing Foundations
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.Course 3: Social Media Marketing: Strategy and Optimization
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.Course 4: Marketing Tools: Social Media
Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.Course 5: Social Media Marketing: Managing Online Communities
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.Course 6: Social Media Marketing for Small Business
Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.Course 7: Social Media Marketing with Facebook and Twitter
Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.Course 8: Marketing on Twitter
Learn how to use Twitter to market your business, products, and services.Course 9: Marketing on Facebook (2020)
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.Course 10: Advertising on Facebook
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.Course 11: Advertising on Instagram
Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.Course 12: Advertising on YouTube
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.Course 13: Social Media Marketing: ROI
Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.Course 14: Social Media for Leadership
Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive at the same time.Course 15: SEO Foundations
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.Course 16: SEO: Link Building
Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.Course 17: SEO: Keyword Strategy
Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)Course 18: SEO: Videos
Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).Course 19: Learning Local SEO
Learn the most important tasks and strategies to keep your business ranked highly in search results.Course 20: International SEO
Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.Course 21: WordPress: SEO
Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins: Yoast SEO and the All in One SEO Pack.Course 22: SEO: Optimize Your Social Media Profiles
Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.Course 23: Advanced SEO: Search Factors
Learn how SEO search factors impact how your content makes its way to your audience.Course 24: Google Ads Essential Training
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.Course 25: Marketing Tools: SEO
Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.Course Provider
Provider LinkedIn Learning's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
Start your review of Master Digital Marketing