Meaningful Visual Identity Design: From Brief to Pitch

Learners: 1,600

Instructor: /

Duration:

Rejane's course on Meaningful Visual Identity Design will take you from the initial brief to the finished pitch. Learn how to create meaningful visual identity systems and create a brand for a new marketplace using Rejane's unique creative process. Understand the key components of visual identity and why and how they work. Rejane will also teach you how to read a brief and determine a project's core values and boundaries. Finally, learn how to conduct a visual audit of your chosen brand, identifying areas for improvement, competitors, target markets, and more. ▼▲

Course Feature Course Overview Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Paid

Provider:

Domestika

Certificate:

Paid Certification

Language:

English

Course Overview

❗The content presented here is sourced directly from Domestika platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 03rd, 2023]

This course provides an overview of the process of creating meaningful visual identity systems. Students will learn how to read a brief, determine a project's core values and boundaries, conduct a visual audit of a chosen brand, and create a brand for a new marketplace. Rejane's unique creative process will be used as a guide, with emphasis placed on conveying meaning through icons and symbols. By the end of the course, students will have a better understanding of visual identity and its key components, as well as the skills to create a successful pitch.

[Application]
The application of this course can be seen in the creation of meaningful visual identity systems. After completing the course, participants will have the skills to read a brief, determine a project's core values and boundaries, conduct a visual audit, and create a brand for a new marketplace. They will also be able to use icons and symbols to convey meaning through their designs. Additionally, they will be able to identify areas for improvement, competitors, and target markets.

[Career Path]
Visual Identity Designer

A Visual Identity Designer is responsible for creating and maintaining a brand's visual identity. This includes designing logos, icons, symbols, and other visual elements that represent the brand. They must be able to interpret a brief and create a visual identity that conveys the brand's core values and message. They must also be able to create a visual identity that is unique and stands out from the competition.

The development trend for Visual Identity Designers is to become more creative and innovative in their designs. As technology advances, designers must be able to create visuals that are more engaging and interactive. They must also be able to create visuals that are optimized for different platforms and devices. Additionally, Visual Identity Designers must be able to create visuals that are accessible to all users, regardless of their abilities.

[Education Path]
The recommended educational path for learners of this course is a Bachelor's degree in Graphic Design. This degree will provide learners with the skills and knowledge necessary to create meaningful visual identity systems. Learners will learn about the fundamentals of graphic design, including typography, color theory, and composition. They will also learn about the principles of visual identity, such as how to read a brief, how to determine a project's core values and boundaries, and how to conduct a visual audit. Additionally, learners will gain an understanding of the development trends in visual identity design, such as the use of icons and symbols to convey meaning. With this degree, learners will be prepared to create meaningful visual identity systems for a variety of clients.