Digital Copywriting Basics: Practical Tactics for Crystal Clear Web Copy

Learners: 4,566

Instructor: Ruth Clowes

Duration: 0.63

This digital copywriting class is perfect for anyone who wants to write clear, persuasive web copy. Taught by a full-time, professional copywriter, the class will teach you 10 simple and effective tactics to transform your own digital copy from boring to brilliant. Learn how to ditch the drivel, wave goodbye to waffle and polish your website and social media copy until it’s crystal clear. With no special writing skills or experience required, this class will help you communicate more clearly, dynamically and persuasively. Plus, you'll get access to practical tools and techniques to improve any piece of writing. Don't miss out on this opportunity to take your copywriting to the next level! ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free Trial

Provider:

Skillshare

Certificate:

No Information

Language:

English

Course Overview

❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 21st, 2023]

What skills and knowledge will you acquire during this course?
Participants in the Next Steps digital copywriting class will acquire skills and knowledge in writing clear, persuasive web copy. They will learn 10 simple and effective tactics to transform boring copy into brilliant copy. The class will cover principles behind clear online copy, how to clean up and clarify messy text, the power of the active voice, and practical tools and techniques to improve writing. This course is suitable for those lacking confidence or experience in writing English, those new to persuasive writing or in need of a refresher, and those seeking simple and effective techniques for improving existing web copy. No special writing skills or experience are required, and help and resources will be provided.

How does this course contribute to professional growth?
This course, Next Steps, contributes to professional growth by providing participants with the necessary skills and techniques to write clear, persuasive web copy. It helps individuals improve their writing abilities, particularly in the context of online platforms, and offers practical tools and resources to enhance their copywriting skills.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. The course provides practical tools and techniques to improve writing skills, specifically in the context of web copywriting. It is designed for individuals who lack confidence or experience in writing English, are new to persuasive writing, or need techniques to improve existing web copy. The course does not require any special writing skills or experience, and it provides help and resources to support the learning process.

Course Syllabus

Introduction

Know Your Reader

Short, Sharp Sentences

The Active Voice

Trash the Adverbs

You and I

Find the Right Words

Don't Nominalise

Be Direct

Polish Your Copy

Tips, Tricks and Tools

Next Steps

Pros & Cons

Pros Cons

Clear and concise instructions: Users appreciated that the course provided clear instructions without complicating grammar concepts. This made it easy for them to understand and apply the lessons.
Practical and applicable skills: Many users found the course to be helpful and left with usable skills and knowledge to improve their writing. They mentioned that the class provided quick and easy-to-understand steps to create effective copy, especially for social media platforms like Instagram and Facebook.

Limited duration: Some users mentioned that the course was short and wished it had more content or covered advanced topics. While the concise nature of the class was appreciated by many, others felt that it could have been more comprehensive.
Lack of depth for experienced writers: A few users mentioned that the course is more suitable for beginners or those in need of a refresher. Experienced writers may find the content too basic and may not benefit as much from the class.