Personal Online Branding: HyperThinking Mindset
In this course, you will explore the bigger picture of branding and learn about the four key pillars of HyperThinking to apply them to your personal brand. You will learn how to define your brand's framework, create a content strategy based on research and planning, set KPI goals and other objectives, choose the best platforms to carry out your strategy, develop a long-term content strategy, put everything into action to create a strong online presence, understand digital mapping, network in your field, and maintain momentum and long-term brand growth. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
No Information
Language:
English
Course Overview
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Updated in [April 26th, 2023]
This course, Personal Online Branding: HyperThinking Mindset, provides an overview of the four key pillars of HyperThinking and how to apply them to personal branding. Participants will learn how to define their brand's framework and the story they want their visual identity to tell. Philip will demonstrate how to understand their public and the best way to reach out before engaging with their target audience. Additionally, participants will create a solid content strategy based on their research and planning, and set KPI goals and other objectives. They will also learn how to choose the best platforms to carry out their strategy, develop a long-term content strategy to achieve their goals, and put everything into action to create a strong online presence. Furthermore, participants will learn about digital mapping and the value of networking in their field. Finally, they will hear more HyperThinking methodologies for maintaining momentum and long-term brand growth.
[Applications]
After completing this course, participants can apply the HyperThinking mindset to their personal online branding. They can use the four key pillars of HyperThinking to define their brand's framework and the story they want their visual identity to tell. Participants can also use the research and planning they have done to create a solid content strategy and set KPI goals and other objectives. Additionally, they can choose the best platforms to carry out their strategy and develop a long-term content strategy to achieve their goals. Finally, they can use digital mapping and the value of networking in their field to maintain momentum and long-term brand growth.
[Career Paths]
1. Social Media Manager: Social media managers are responsible for creating and managing a company's social media presence. They create content, monitor engagement, and analyze data to ensure that the company's social media presence is effective. As the digital landscape continues to evolve, social media managers must stay up-to-date on the latest trends and technologies to ensure that their strategies remain effective.
2. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They use a variety of tactics, such as SEO, PPC, email marketing, and social media, to reach their target audience and drive conversions. As the digital landscape continues to evolve, digital marketers must stay up-to-date on the latest trends and technologies to ensure that their campaigns remain effective.
3. Content Strategist: Content strategists are responsible for creating and managing content for a company's website, blog, and other digital channels. They create content that is engaging, informative, and optimized for search engines. As the digital landscape continues to evolve, content strategists must stay up-to-date on the latest trends and technologies to ensure that their content remains effective.
4. Digital Project Manager: Digital project managers are responsible for managing digital projects from start to finish. They coordinate with stakeholders, manage timelines, and ensure that projects are completed on time and within budget. As the digital landscape continues to evolve, digital project managers must stay up-to-date on the latest trends and technologies to ensure that their projects remain effective.
[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to create and manage a successful online brand. This degree program will cover topics such as digital marketing strategy, content creation, SEO, analytics, and more. It will also provide students with the opportunity to develop their own personal brand and learn how to effectively market it. As digital marketing continues to grow, this degree path will become increasingly important for those looking to stay ahead of the curve.
2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing is a great way to gain the skills and knowledge needed to create and manage a successful online brand. This degree program will cover topics such as social media strategy, content creation, analytics, and more. It will also provide students with the opportunity to develop their own personal brand and learn how to effectively market it. As social media continues to grow, this degree path will become increasingly important for those looking to stay ahead of the curve.
3. Certificate in Digital Branding: A Certificate in Digital Branding is a great way to gain the skills and knowledge needed to create and manage a successful online brand. This certificate program will cover topics such as digital branding strategy, content creation, SEO, analytics, and more. It will also provide students with the opportunity to develop their own personal brand and learn how to effectively market it. As digital branding continues to grow, this degree path will become increasingly important for those looking to stay ahead of the curve.
4. Master's Degree in Digital Storytelling: A Master's Degree in Digital Storytelling is a great way to gain the skills and knowledge needed to create and manage a successful online brand. This degree program will cover topics such as digital storytelling strategy, content creation, analytics, and more. It will also provide students with the opportunity to develop their own personal brand and learn how to effectively market it. As digital storytelling continues to grow, this degree path will become increasingly important for those looking to stay ahead of the curve.
Course Syllabus
Context: A Digital World
A New Mindset: Hyperthinking
Finding Your Story: Who Are You?
Course Provider
Provider Udemy's Stats at AZClass
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