Product and Service Creation in the Internet Age
In the Internet Age, product and service creation is no longer solely the responsibility of producers. Instead, potential customers are now able to innovate and create their own prototypes. Producers must now focus on finding commercially-profitable designs among these user-generated ideas. ▼
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Course Feature
Cost:
Free
Provider:
Edx
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.
In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging "age of abundant and free innovation."
Image source: Professor Eric von Hippel
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
Learners of this course will gain a comprehensive understanding of product and service creation in the internet age. They will learn how to identify and adopt user-developed innovations, and how to leverage them to create commercially-profitable products and services. They will also gain an understanding of the implications of the emerging "age of abundant and free innovation", and how to use it to their advantage. Additionally, learners will gain an understanding of product management, digital products, digital services, and online business. This course will provide learners with the skills and knowledge necessary to create successful products and services in the internet age.
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3. What is the implication of the emerging “age of abundant and free innovation”?
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