Social Media Advertising
Social media advertising is an effective way for small businesses to reach their target audience. With sophisticated targeting options, businesses can tailor ads to users based on their behaviors. This course provides an in-depth look at how to use Facebook, Instagram and Twitter advertising to reach potential customers. From basic campaigns to advanced techniques, this course covers everything businesses need to know to get the most out of their social media advertising. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
10th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course provides an overview of social media advertising for small businesses. It covers the basics of setting up campaigns on Facebook, Instagram and Twitter, as well as more advanced techniques such as lookalike modeling and audience retargeting. Participants will learn how to effectively target their ads to the right audience and maximize their return on investment. By the end of the course, participants will have a better understanding of how to use social media advertising to reach their business goals.
[Applications]
The application of this course can be seen in the development of effective social media advertising campaigns. After taking this course, users should be able to create campaigns that are tailored to their target audience, and use advanced techniques such as lookalike modeling and audience retargeting to maximize their reach. Additionally, users should be able to track the performance of their campaigns and make adjustments as needed.
[Career Paths]
[Development Trend]The development trend of social media advertising is to focus on personalization and automation. Automation tools are becoming increasingly popular, allowing businesses to create and manage campaigns with minimal effort. Additionally, personalization is becoming more important as businesses strive to create ads that are tailored to the individual user. This includes using data to create more targeted ads and using AI to create more personalized experiences.
[Education Paths]
The recommended educational path for learners interested in social media advertising is a Bachelor's degree in Digital Marketing. This degree program will provide students with a comprehensive understanding of digital marketing principles, including the use of social media platforms for advertising. Students will learn how to create effective campaigns, measure their success, and optimize their strategies. They will also gain an understanding of the latest trends in digital marketing, such as the use of artificial intelligence and machine learning to improve targeting and personalization. Additionally, students will develop the skills necessary to analyze data and make informed decisions about their campaigns.
The development trend of digital marketing is rapidly evolving. As technology advances, digital marketing strategies must also evolve to keep up with the changing landscape. This includes the use of new technologies such as artificial intelligence and machine learning to improve targeting and personalization. Additionally, the use of data analytics to measure the success of campaigns and optimize strategies is becoming increasingly important. As such, digital marketing professionals must stay up to date on the latest trends and technologies in order to remain competitive.
Course Syllabus
Case Study
Through an hour long case-study, Rob Drews of Placewise will walk through how a small business, City Center Shopping mall, successfully leveraged Facebook and Instagram to satisfy an array of business objectives.Custom Audiences: Retargeting and Lookalike Modeling
Retargeting is an effective way to reach customers that have previously visited your website or are members of loyalty clubs, email lists, or online stories. Retargeting allows advertisers to easily reach customers who have already engaged with a product/service/brick and mortar, thereby increasing relevance, precision and engagement. Lookalike modeling however helps companies that don’t have big customer lists expand their audience by inferring what behaviors, locations and interests existing customer behaviors have, and reaching more individuals “like” an existing audience. In this module, we’ll cover how to implement retargeting and lookalike modeling in Facebook, Instagram and Twitter.Course Provider
Provider Coursera's Stats at AZClass
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